DIGITAL MMJ/CONTENT CREATOR - WMTV

FOX Carolina News • Fitchburg, WI

34d • Onsite

About The Position

WMTV 15 News is southern Wisconsin's home for breaking news, First Alert Weather, and community storytelling. We're expanding our digital presence and investing in the future of local journalism, and that future is video-first, platform-native, and audience-obsessed. We have a dedicated digital team in place, a clear content strategy, and the infrastructure to support this role from day one. This is a digital-first content creator role. You will produce original video content for our social media platforms and website first, and that content will then be adapted for our newscasts. Broadcast is the secondary destination, not the starting point. You'll plug into a system that works, and help make it even stronger. Madison's audience is young, educated, and digitally engaged. The University of Wisconsin community alone represents a massive, underserved digital news audience. The opportunity to build something meaningful here is real.

Requirements

• Genuine platform fluency — you understand what performs on Instagram Reels, TikTok, YouTube Shorts, and Facebook Video, and you can explain why
• Self-shooting and editing skills — comfortable on both mobile and traditional camera gear
• Speed and efficiency — you can ideate, shoot, edit, and publish in hours, not days
• Audience instincts — you think about the viewer/scroller before you think about the anchor toss
• Ability to adapt digital content for broadcast when needed
• Comfort working within an established editorial team structure and content approval workflow
• A collaborative spirit — you'll be working alongside a dedicated digital team, not in isolation
• Valid driver's license and ability to drive a company vehicle
• Must be able to carry 35+ pounds of gear, and be experienced in shooting and editing unique content.

Nice To Haves

• A journalism-related degree is preferred, but not required — show us your content, and we'll know
• Familiarity with ENPS, Arc, Edius, Syncbak and Chartbeat is a plus, but not required

Responsibilities

• Conceive, shoot, edit, and publish original short-form video content for Instagram, Facebook, YouTube, and our website
• Lead with social and digital storytelling — then adapt content for broadcast use
• Produce 3–5 social-first video pieces per week that are platform-native and audience-driven
• Identify stories that the Wisconsin audience needs to know and adapt them for digital
• Collaborate daily with WMTV's digital content team (dayside and nightside digital producers) within an established workflow
• Write digital headlines, captions, and copy optimized for web and social engagement
• Cover breaking news and community stories with a digital-first lens
• Understand and apply basic SEO principles to digital content
• Track performance metrics and use data to inform future content decisions
• Contribute to broadcast newscasts— but always build for digital first

Benefits

• Equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
• Compliance with applicable state and local laws governing nondiscrimination in employment.
• Policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
• Prohibition of any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
• Discipline up to and including discharge for improper interference with the ability of Gray’s employees to perform their job duties.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: Associate degree