Digital Merchandising Manager

External•Walnut Creek, CA

About The Position

The Digital Brand Experience team is responsible for the strategy, infrastructure and execution that support our brands across digital channels. Within this group, the Digital Merchandising team drives our brands’ digital merchandising strategy, product information management and governance as well as the technology infrastructure. The team serves as a critical bridge between technical product information, digital systems, and the overall consumer brand experience. This position partners closely with Brand, Marketing, Sales, Consumer Experience, and Master Data teams, as well as external service providers and customers, to develop and execute best-in-class digital merchandising capabilities and business processes. The Digital Merchandising Manager is responsible for leading the product information merchandising strategy and implementation for our brands across owned and syndicated digital ecosystem.

Requirements

4+ years of experience in digital marketing strategy, digital media merchandising and associated systems
Strong working knowledge of Consumer Packaged Goods industry and the Global Data Synchronization Network and technology vendors (GDSN)
Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
Experience working in the following systems and software: PIM and DAM systems (Salsify, Bynder, Syndigo)
Ratings and Reviews (Bazaar Voice, Ripple Street etc)
Excellent communication skills with an ability to address audiences of all levels and varying technical knowledge
Ability to manage multiple tasks and changing priorities while taking full accountability for quality efforts and deliverables
Detail-orientated with a strong analytical and decision-making skills
Demonstrated ability to work in a team environment
Strong customer focus
Strong technical skillset and an ability to trouble-shoot issues as well as identify root causes

Nice To Haves

Commercial technology implementation experience preferred
JDEdwards ERP preferred

Responsibilities

Lead our brands’ product PDP strategy for digital channels inclusive of (product descriptions, imagery and ratings & reviews
Partners with media planning to integrate relevant campaign elements into Product detail pages, ensures brand consistency, and leads test-learn-scale initiatives.
Develops best practices for PDP content, retail media, and creative assets; maintains brand consistency across platforms.
Partners with Brand, Social, Insights, and Customer teams to translate product insights into content briefs and creative.
Manage the integration, governance and future roadmap for product informational technology stack.
Coach and develop the Merchandising Marketing Associate Manager.