Digital Media Specialist

Goodbye Vanilla•Edina, MN

2d•Hybrid

About The Position

Goodbye Vanilla is a social-first marketing agency focused on performance and results. We are looking for individuals who want ownership and the chance to build something modern. The Digital Media Specialist is a hands-on execution role responsible for building, managing, and optimizing paid social campaigns, with additional support across Google Ads (Search, YouTube, Display). This role is paid-social-first, with social media being the primary growth engine, and search and YouTube supporting that engine. You will collaborate with Creative, Strategy, and Account teams to translate ideas into performance, manage campaigns in real-time, and continuously improve results through testing and iteration.

Requirements

3–5 years experience in paid social or digital media execution
Proven experience managing performance-driven paid social campaigns
Strong grasp of social KPIs and optimization levers
Working knowledge of Google Ads (Search, YouTube, Display)
Detail-oriented and operationally sharp
Clear communicator who can explain decisions and results
Agency experience or complex-account exposure is a plus

Responsibilities

Own day-to-day execution and optimization of paid social campaigns across Meta, TikTok, LinkedIn, Pinterest, Snapchat, and emerging platforms.
Build and manage campaign structure, budgets, pacing, testing, and optimization.
Monitor performance daily and make real-time adjustments.
Analyze results and surface insights that improve performance.
Translate performance into clear internal and client-facing reporting.
Support paid campaigns involving creators, influencers, and affiliates.
Execute whitelisting and creator-led paid social strategies on Meta and TikTok.
Partner with Creative to ensure assets are optimized for paid distribution.
Provide feedback on hooks, formats, and messaging based on performance.
Support execution and optimization of Google Ads across Search, YouTube, and Display.
Monitor pacing, performance, and conversion quality in partnership with internal leads or external partners.
Assist with keyword research, audience strategy, creative alignment, and landing page feedback.
Help connect insights across paid social and search.
Test new formats, betas, and platform-first features.
Stay sharp on platform changes and best practices.
Contribute to GV’s POV on what’s working — and what’s next — in paid social.