Digital Media Specialist

Leisure Pools USA Trading • Knoxville, TN

21d • Onsite

About The Position

As our Digital Media Specialist, you’ll be hands-on with digital advertising programs that support local dealer markets as well as national and international brand initiatives. This is an excellent opportunity for a recent graduate or early-career marketer to build a strong foundation in paid media strategy, analytics, and optimization while growing into a more strategic role over time.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 0–2 years of experience in digital marketing or paid media (internships and coursework count)
• Familiarity with Google Ads, Meta Ads Manager, or similar advertising platforms
• Strong analytical mindset with attention to detail
• Curiosity, willingness to learn, and ability to take initiative
• Comfortable working with data and performance metrics
• Collaborative team player with strong communication skills
• Ability to manage multiple tasks in a fast-paced environment

Nice To Haves

• Google Ads and/or Meta certifications
• Experience with Google Analytics or similar analytics platforms
• Exposure to multi-brand or multi-region campaigns

Responsibilities

• Execute and optimize paid search and paid social campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and TikTok for Explore Industries’ pool brands.
• Support locally targeted dealer campaigns while assisting with broader national and international paid media efforts.
• Monitor performance metrics, analyze results, and implement optimizations focused on lead generation and ROI.
• Collaborate with brand managers, dealer support teams, and creative resources to align paid media initiatives with business objectives
• Assist with campaign setup, keyword research, audience targeting, bidding strategies, and budget pacing.
• Help prepare reports and performance summaries, translating data into actionable insights.
• Build skills in campaign structure, optimization, and reporting while learning best practices in paid media strategy

Benefits

• Generous Paid Time Off & Holidays
• 401(k) with company match
• Medical, Dental & Vision Insurance (optional)
• Optional Life & Disability Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees