Digital Media Specialist, Emerging Channels

Lennar•Albany, NY

About The Position

Lennar is seeking a Growth Specialist for Paid Search to join their Acquisition Team. This role will manage pay-per-click goals across Lennar divisions nationally, serving as the point of contact for internal clients. The specialist will analyze paid search performance, optimize campaigns through keywords, Display/Discovery, and landing pages, and drive results exceeding KPIs. A growth-oriented mindset, strong organizational skills, and the ability to create order from complexity are essential. This role is focused on building dreams, zero-defect homes, cost management, and schedule adherence.

Requirements

4-year degree in Advertising, Marketing, Communications, Business or equivalent relevant experience required
1+ years hands-on experience in digital marketing
Professionally perform multiple, detail-oriented tasks with simultaneous deadlines
A strong track record of managing performance based paid search campaigns and exceeding goals for those campaigns
Proficiency in MS Excel, PowerPoint, and Word
Exceptional communication and interpersonal skills with a strong ability to listen, communicate professionally in both written and verbal manner
Ability to multi-task and effectively prioritize based on opportunity and risk
Ability to anticipate work needs and follow through with minimum direction

Nice To Haves

Experience in more than one marketing channel

Responsibilities

Drive efficiency within Lennar’s emerging channels including Zillow, BDX, Realtor.com, programmatic display, direct mail, and other relevant ad platforms.
Own keeping the team on task, managing notes and next steps, and end-to-end follow-ups with divisions.
Assist divisions nationwide with advertising follow-ups such as landing page development, ad changes, and consumer engagement.
Support best practices and operational needs.
Thoughtfully navigate and support team growth as the channel expands and evolves.
Curate an operational strategy that supports customer acquisition growth within the emerging channel space and adjust as business needs evolve.
Implement new processes to improve marketing operations, including division task trackers, content approvals, and ad ops changes.
Manage request intake from divisions and necessary follow-ups for landing page or ad requests and updates.
Develop creative and strategic workflows for Zillow, BDX, realtor.com, programmatic display, direct mail, OTT, and other emerging social platforms.
Collaborate with growth team members to improve workflow efficiencies across social media tasks and evolve these processes.
Support analyzing and reporting on campaign results using Google Analytics, Salesforce, and Tableau.
Present strategic findings in an easy-to-understand manner via PowerPoint, focusing on the 'why it matters' to drive KPI improvements.
Support A/B tests, analyze results, and recommend strategic next steps for continuous improvement of the organic presence.
Manage customer engagement with the brand across platforms and coordinate follow-ups with HR, Legal, or Divisions.
Participate in team problem-solving and education regarding new channels and explaining new concepts to non-marketers.