Digital Media Sales Planner - Advertising Client Services - Media Publishing

The Consortium•Washington, DC

About The Position

The Digital Campaign Manager, will report into the Director of Advertising Client Services, and provide sales-oriented leadership for the Advertising Client Services team. This individual will be responsible for leading the development of all Sales Proposal Development/RFP Responses ensuring that proposals are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time; in addition to managing delivery of over $31.5MM in digital advertising revenue. This individual will play a critical role in ensuring that digital advertising campaigns are successful in order to drive incremental revenue through renewal and upsell business. This role is client-facing and will develop strong relationships with advertising clients and Media Sales. Clients will include top-tier online advertisers running multi-million dollar campaigns with major brand companies. This individual will play a strategic role in growing the online advertising business by developing innovative solutions for clients, identifying revenue opportunities, and providing proactive campaign management.

Requirements

Bachelor’s degree
5+ years sales/client service/account management experience in internet marketing/advertising or a related field
3+ years experience in digital media within a publishing company
Working knowledge and understanding of the interactive marketing and advertising ecosystem, technologies, concepts, terms, and tactics
Experience with, or exposure to, digital media campaigns, ecommerce, and/or online marketing programs
Detail-oriented, but understands the larger picture
Multi-tasker – ability to seamlessly manage multiple projects
Proactive, forward-thinking, creative problem solver, results-oriented
Superb organizational and project/task management skills
Strong verbal/written communication skills
Exceptional client-facing and presentation skills

Responsibilities

Act as Advertising Client Services Primary liaison for pre & post-sales support for Sales team and primary escalation point for Advertising Client Services
Lead development of Sales Proposal Development/RFP Responses required to meet annual revenue targets.
Deliver proposals that are strategic, tightly aligned with client strategy, designed to maximize revenue capture, and delivered on time.
Support complete delivery of digital ad campaigns, including campaign launch and execution, measurement/reporting, and results analysis
Work with Media Sales and Ad Ops to optimize campaigns to deliver high performance and deliver reporting and analysis that is insightful and helps drive renewal and upsell business.
Act as client advocate and liaison to Ad Ops team to structure and execute digital media campaigns and performance reporting.
Provide marketplace insights to drive the development of new advertising products in partnership with Digital Ad Services team.
Maintain professional communication with internal and external clients and act as primary escalation POC for any issues
Oversee pacing and optimization to ensure each campaign is a success
Build and establishes deep external client relationships at multiple levels
Become the authority on client’s campaign objectives
Establish, track, and report on key performance indicators for continued account development and growth
Maintain professional communication with clients regarding items needed for advertising trafficking
Review pacing, recommend and implement optimizations to ensure each campaign is a success
Prioritize workflow and overall digital campaign management workload to ensure all tasks are completed in a timely manner