Digital Media Planner & Buyer
About The Position
IW Group is seeking a Media Planner & Buyer to plan, execute, and optimize integrated media campaigns across digital and traditional channels for high-profile, multicultural-focused clients. This role combines strategic thinking with hands-on execution. The ideal candidate is curious, analytical, and forward-thinking—comfortable leveraging AI-powered tools, automation, and advanced analytics to drive smarter media decisions, improve efficiency, and unlock deeper audience insights. A strong understanding of multicultural audiences, particularly AAPI communities, is essential. Experience across healthcare, pharma, automotive, casual dining, and CPG is a plus.
Requirements
- Bachelor’s degree in Marketing, Advertising, Communications, or related field.
- 5+ years of experience in media planning and buying.
- Strong analytical skills with experience in Google Analytics, Excel, Tableau, or similar tools.
- Proven ability to manage budgets and multiple campaigns simultaneously.
- Excellent communication and presentation skills.
Nice To Haves
- Experience targeting multicultural audiences strongly preferred.
- Experience across healthcare, pharma, automotive, casual dining, and CPG is a plus.
Responsibilities
- Develop integrated media plans across display, video, paid social, search, OOH, audio, CTV, YouTube, programmatic, retail media, and emerging platforms.
- Translate client objectives into full-funnel media strategies informed by AI-driven forecasting and audience modeling.
- Leverage audience data, cultural insights, and market trends to recommend effective media mixes and investment strategies.
- Partner with publishers and platforms to negotiate rates, manage budgets, and identify innovation opportunities.
- Own day-to-day campaign execution, pacing, and optimization to ensure performance against KPIs such as ROAS, CPA, CPM, CTR, and reach.
- Utilize AI-assisted optimization and automated testing frameworks to enhance performance.
- Troubleshoot delivery, tracking, or performance issues quickly and effectively.
- Partner with internal teams to test emerging AI-based media solutions.
- Deliver post-campaign analyses with clear insights and forward-looking recommendations.
- Stay current on advancements in generative AI, machine learning, and responsible AI practices in media.
- Collaborate with account, strategy, creative, and analytics teams to align media execution with business goals.
- Prepare clear, visually compelling performance reports for clients and internal stakeholders.
- Present insights and recommendations in client meetings and reviews.
- Hands-on experience with DSPs, social, and programmatic platforms.
- Working knowledge of ad servers and measurement platforms.
- Understanding of privacy regulations (CCPA, GDPR) and evolving measurement frameworks.
- Use tools such as Nielsen, Comscore, eMarketer, and platform insights to inform planning.
- Monitor trends in AI-driven media buying, CTV innovation, creator partnerships, and performance modeling.
- Share learnings to help IW Group stay ahead of industry shifts.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
