Digital Media Planner
About The Position
About The Position | Major Goals and Objectives and Location Requirements: The Digital Media Planner plays a critical role in driving revenue by supporting the digital sales team with strategic, client-ready media plans and compelling presentations. This role is responsible for the development of accurate, creative proposals, both proactive and in response to RFPs, that align with client objectives and meet fast-paced deadlines. Working closely with digital marketing and integrated marketing teams, the Digital Media Planner helps design custom digital and integrated print programs, while serving as a key point of contact for clients and agencies. The position also collaborates cross-functionally with ad operations, sales, finance, and marketing to ensure seamless campaign execution. A strong understanding of site performance, industry trends, content, and emerging ad products is essential to building effective media strategies. Success in this role requires a proactive, highly organized self-starter who thrives in a dynamic environment, can juggle multiple priorities, anticipate needs, and deliver results under pressure. Hybrid 3x a week- (Stamford) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week. About The Team | The Team and/or Brand: Media Now Interactive (MNI), a division of People Inc. provides a single point of contact for multiplatform, customized and targeted advertising. From research and strategy to implementation and analysis, MNI offers a full suite of digital products and services as well as targeted integrated opportunities to efficiently and effectively reach audiences in select markets. The Digital Media Planning team is a lean group of self-starters who take initiative, anticipate needs, and move work forward without waiting to be asked. They thrive in a fast-paced environment, skillfully balancing multiple priorities and navigating competing deadlines with efficiency and focus. Success on the team means thinking ahead, staying organized under pressure, and proactively driving solutions to deliver strong results for clients and partners. About The Position’s Contributions: Weight % Accountabilities, Actions, and Expected Measurable Results 70% Day-to-day support of the digital sales team through development of media plans and decks for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time. 20% Manage and track online campaign implementation, delivery, and optimization processes and ensure that contract revenue is fulfilled. 10% Create and update marketing collateral for proposals and sales decks. All other duties as assigned. The Role’s Minimum Qualifications and Job Requirements: Education: Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience.
Requirements
- Bachelors Degree in Business, Communications, Marketing or related field and/or equivalent, relevant work experience.
- 2 + years minimum work experience preferred; ideal candidate will have 1 year minimum interactive experience and 1 year minimum strategic planning experience at an agency or with a publisher.
- Experience in digital advertising operations and campaign management.
- Sound strategic thinker with strong creative problem-solving abilities and analytical skills.
- Above average Excel and PowerPoint literacy proficiency.
- Proficient in digital media tools such as Omniture, Nielsen @Plan, Nielsen Net Ratings, ComScore, etc.
- Solutions oriented with a “can-do” attitude – someone who can think creatively and strategically, has strong interpersonal and organizational skills, and has an interest in digital media and learning about a multi-media brand.
- Must be self-motivated and able to work independently as well as part of a team.
- Ability to multi-task and efficiently manage time and priorities.
- Demonstrated ability to be highly organized, have a strong attention to detail and the ability to work independently.
- Strong written skills.
- Exceptional presentation and communication skills.
- Time management, business acumen and a strong work ethic are a must.
- Creative, compelling and persuasive communication style
- Proven track record of learning new skills & products as well as thriving in a fast-paced, team-oriented environment.
- Excellent organizational, multi-tasking and problem-solving skills.
- Good customer service skills and professional demeanor.
- Self-starter who can work independently and adapt quickly to different situations.
Responsibilities
- Day-to-day support of the digital sales team through development of media plans and decks for advertising proposals. Proposals – both proactive and in response to RFPs – must be accurate, creative, meet objectives, and submitted on time.
- Manage and track online campaign implementation, delivery, and optimization processes and ensure that contract revenue is fulfilled.
- Create and update marketing collateral for proposals and sales decks.
- All other duties as assigned.
Benefits
- unlimited paid time off (PTO)
- adoption or surrogate assistance
- donation matching
- tuition reimbursement
- basic life insurance
- basic accidental death & dismemberment
- supplemental life insurance
- supplemental accident insurance
- commuter benefits
- short term and long term disability
- health savings and flexible spending accounts
- family care benefits
- a generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- generous paid parental leave (birthing and non-birthing parents)
- medical, dental, vision, prescription drug coverage
- voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Entry Level
