Digital Media Buyer/Planner

Fuseideas•Winchester, MA

5d•Hybrid

About The Position

The Digital Media Planner/Buyer is responsible for developing, executing, and optimizing integrated media strategies that drive measurable results for clients. This role blends strategic planning with hands-on buying, trafficking oversight, and campaign management across digital channels, including SEM. The ideal candidate is both detail-oriented and strategic, with the ability to own campaign execution from planning through launch, optimization, and post-campaign analysis.

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or related field
3–5 years of experience in media planning and buying within an agency or similar environment
Hands-on experience trafficking and QA'ing campaigns across multiple platforms, including Google Campaign Manager
Strong understanding of ad specs, tracking, and campaign setup requirements
Excellent attention to detail and problem-solving skills
Strong communication and project management abilities
Proficient with Excel, and PowerPoint and/or Keynote

Nice To Haves

Familiarity with Strata or similar media management tool; familiarity with Redbird or other analytics dashboard preferred but not required
Certification in Google Ads, Analytics (GA4), and Tag Manager preferred

Responsibilities

Contribute to integrated media plans aligned with client objectives, target audiences, budgets, and KPIs
Translate marketing goals into actionable media strategies
Make tactic and vendor recommendations, review vendor submissions, compile, and negotiate schedules
Work with media vendors to execute media buys across digital platforms
Build and manage campaign structures, placements, flighting, targeting, and creative rotations
Lead campaign trafficking across platforms, ad servers, and vendors to ensure accurate and timely launches; manage creative changes throughout the campaign
QA campaigns and creative prior to launch and throughout flight to ensure accuracy in targeting, budgets, pacing, and tracking
Manage ad server setups including pixels, tags, UTMs, and conversion tracking
Coordinate with vendors, platforms, and internal teams to troubleshoot trafficking or delivery issues
Monitor pacing and performance against KPIs, identifying optimization opportunities
Implement optimizations related to targeting, creative rotation, placements, and budget allocation
Proactively identify under delivery or tracking issues and resolve them quickly or bring them to the attention of the Media Supervisor
Lead performance reporting and post-campaign analysis with accuracy, clear insights and recommendations
Participate in internal and client presentations as assigned
Mentor and train Media Coordinators and provide oversight on trafficking tasks as needed
Contribute to process improvements, documentation, and media best practices
Able to implement, manage, and measure SEM campaigns, supporting the tactic lead