Digital Media Planner

PUBLICIS GROUPE • Dallas, TX

61d

About The Position

The Digital Media Planner will focus on servicing automotive clients' Parts & Service and Retention Marketing efforts through the creation, execution, and monitoring of media plans to identify optimal investment opportunities across various digital channels that maximize client objectives. They will be required to develop and maintain strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against client needs and objectives. The ideal candidate should be an energetic team player with 2+ years of experience in digital planning, strong communication skills, and a passion for media. Familiarity with major media tools and software and Excel proficiency are required, along with strong organizational and analytical skills. They will work closely with Managers in the development and communication of all media recommendations.

Requirements

• Bachelor's degree in Advertising, Marketing, Communication, Computer Science, or related field.
• 2+ years of media planning experience across media channels.
• Strong digital media experience, eCommerce experience a plus.
• Resourceful, curious, and motivated individual with ability to work independently as well as in a team setting.
• Strong organizational, communication, and time-management skills.
• Detail-oriented with ability to multi-task and manage priorities and deadlines in a fast-paced environment.
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
• Experience working within media systems/platforms (Prisma, ComScore, MRI, Kantar, MediaTools, IAS, etc.).

Responsibilities

• Manage the development, implementation, and stewardship of cross-channel media plans comprised of Digital, Social, and Search.
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
• Analyze data to inform purchase decisions and channel allocation strategies.
• Serve as liaison to buying teams by communicating planning goals, estimates, and authorizations while ensuring accuracy and approval of buys and added-value delivery.
• Assist with billing discrepancies, invoice concerns, and budget maintenance.
• Establish strong working relationships with Account teams, Ad Ops, Analytics, and Digital buyers to ensure deadlines are met.
• Develop and create flowcharts and related documents including budgets, post-buy analysis recaps, and other planning materials.
• Participate in and communicate during designated client presentations with team members.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 5,001-10,000 employees