Digital Media Manager, US Reckitt Core

Reckitt•Nutley, NJ

7d•$113,000 - $169,000•Onsite

About The Position

Reckitt is a global company with a purpose to protect, heal, and nurture in the relentless pursuit of a cleaner, healthier world. Marketing is central to Reckitt's growth strategy, focusing on designing and delivering distinctive communications across the consumer funnel. The company has extensive media and digital teams, measuring both business and societal impact. With a large marketing community and a Marketing Academy, there are extensive opportunities for growth and upskilling. The Digital Media Manager, Programmatic role is responsible for the successful execution of Reckitt campaigns across programmatic video and display channels, overseeing media performance, adhering to programmatic best practices, and providing key performance recommendations. This role acts as the senior digital expert for programmatic channels, managing campaign planning, in-platform execution, and developing channel best practices with support from a team of digital traders and Audience & Performance Managers.

Requirements

Minimum of 5 years’ experience in digital media buying across programmatic media
Significant experience in directly managing programmatic campaigns using major Demand-Side Platforms (DSPs) like The Trade Desk, Amazon DSP or Google DV360
Strong understanding of paid advertising capabilities across YouTube using advanced strategies involving audience, placement and contextual targeting strategies
Involvement in managing publisher relationships and curating deals, including the set-up of Private Marketplace, Programmatic Guaranteed buys
Well versed in presenting key performance recommendations to senior stakeholders
Has acted in an advisory role to educate others on the practical implications when attempting to execute specific media tactics in-platform
Obtained industry recognized certifications across major programmatic platforms
Experience using project management tools (Jira, Monday.com etc)
Bachelor’s degree in Marketing, Business, or a related field preferred

Nice To Haves

Previously managed a team of junior media traders/associates desirable
Previously worked at a major digital agency working on an FMCG brand a plus

Responsibilities

Be the day-to-day point of contact across programmatic campaigns across your Brand Pods – providing channel planning recommendations and regular communication across the status of your campaigns your team manages
Co-create digital activation plans in collaboration with audience, performance & content teams to ensure campaigns are set-up for success. Act as a source of deep channel expertise when advising on full year channel brand planning
Oversee the end-to-end execution and optimization across video and display platforms to ensure campaign budgets and targeting are managed in line with the media plan targets, budgets and campaign best practices
Manage a team of offshore digital associates, ensuring that key tasks across your campaigns are effectively managed in line with agreed Reckitt processes and deadlines are adhered to
Support the Digital Trading lead in adopting a unified approach to campaign planning, activation & optimization across programmatic channels to facilitate the scaling of best practice & use of automation to drive better media consistency.
Identify new testing opportunities that will help drive our media activations forward across programmatic channels, through working with industry partners and internal stakeholders to propose new test & learns during weekly status calls and brand planning meetings
Provide monthly media actualizations to Reckitt finance teams to account for the net media and digital platform fees across the campaigns you are responsible for managing