Digital Media Manager

BOOYAH ADVERTISING INC•Denver, CO

6d•$60,000 - $79,825

About The Position

Booyah Advertising is seeking a driven, detail-oriented, full-time Media Manager to manage all aspects of executing and analyzing various clients’ media (display, video, audio) and paid social media campaigns. The Media Manager is knowledgeable of the nuances across DSP and social platforms and has a passion for using data to drive decisions. This person serves as the day-to-day client contact for display and paid social efforts and is accountable for improving the performance of media campaigns. Responsibilities include campaign execution, ongoing optimization, and analysis of self-serve DSPs and social platforms, and managed service media partners. This role requires a team player who is hard working, self-driven and passionate about digital advertising technology.

Requirements

1.5+ years of client-facing experience within media (display, video, audio) and paid social
Must have experience managing budgets upwards of $1MM/month across 3+ platforms
Hands on experience in Meta Ads Manager and one or more DSPs, including but not limited to campaign trafficking, development, execution, and optimization
Experience with ad server technology, preferably Campaign Manager 360
Demonstrated history of optimizing campaigns to KPIs such as ROAS and CPA, CPC, CTR, etc.
Knowledge of remarketing and advanced targeting tactics, including dynamic creative, CRM, site retargeting, search retargeting, keyword contextual, affinity, lookalikes, etc.
In depth knowledge of Microsoft Excel, PowerPoint, and Looker
Demonstrated analytical mindset and skills
An eagerness for career progression in AdTech
Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner
A self-starter with strong multi-tasking ability and close attention to detail
Eye for creative and ad copy
Ambition and drive to produce great results for clients
Understanding of responsibility and willingness/desire to go above and beyond given tasks
Ability to work under pressure

Nice To Haves

Skillshop certifications desired

Responsibilities

Be an “expert” on all Google Ads, DV360, Amazon DSP, YouTube, Facebook, Instagram, Pinterest, TikTok, LinkedIn offerings and opportunities including: all ad units, targeting options/providers and inventory sources
Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
Ensure quality control of campaigns, implementing and adhering to a rigorous QA process
Once campaigns are live, optimize performance based on agreed-upon key performance indicators
Maintains a positive working relationship with client while clearly communicating the value of overall media and paid social efforts
Identifies and presents new opportunities and areas for growth to client to improve their media & paid social programs
Reviews all Looker reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
Manages budgeting on a daily, weekly, monthly, and quarterly basis
Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns
Develop client presentations and present to the client when needed
Creates and executes ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc.
Serves as a mentor/coach to Coordinators
Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA