Digital Media Manager

George Brown Polytechnic•Toronto, ON

1d•Hybrid

About The Position

Reporting to the Divisional Marketing Manager, the Digital Media Manager leads the strategy, execution, and optimization of performance-driven digital media campaigns across multiple channels. The role is responsible for developing full-funnel media strategies, managing budgets, and driving measurable outcomes aligned with divisional and institutional objectives. Using data-driven insights, the incumbent optimizes campaign performance to improve awareness, engagement, lead generation, and conversion. The Digital Media Manager collaborates with internal stakeholders, social media and creative teams, and external partners to deliver integrated campaigns, ensure accurate tracking and attribution, and provide actionable insights to support enrolment and brand growth.

Requirements

Four-year degree from a recognized post-secondary institution in a related field is required.
Minimum of seven (7) years of experience in digital media, performance marketing, or paid advertising.
Hands-on campaign management across multiple platforms.
Experience managing budgets and performance KPIs.
Experience with advanced tracking, attribution, and analytics tools.
Solid planning, time and project management and problem-solving skills.
Ability to work independently, as part of a team, and as a team leader depending on the situation/project and managing priorities and multiple deadlines.
Adept at working with, influencing, advising and communicating with very senior managers.
Ability to analyze data derived from market, industry and educational sector research and extract insights that may influence Divisional activities.
Excellent computer skills, in particular MS Office applications.
Excellent communication (verbal and written), collaboration, and interpersonal skills.
Demonstrated commitment to uphold the Polytechnic’s priorities on diversity and equity.

Nice To Haves

Agency or multi-client experience preferred.

Responsibilities

Develop and execute full-funnel, digital-first media strategies across paid channels by defining campaign objectives, KPIs, and measurement frameworks, and building integrated plans across social, email, web, influencer, and paid channels informed by SEO, AIO, GEO, and social listening insights.
Conduct audience segmentation, market analysis, and channel planning, while allocating and managing budgets to maximize ROI, ROAS, and CPA, and aligning digital media strategies with divisional and institutional goals.
Oversee campaign setup, trafficking, and management across platforms (Google, Meta, LinkedIn, TikTok, etc.), ensuring proper implementation of tracking, tagging, and attribution tools, and conducting quality assurance to troubleshoot and resolve technical issues.
Collaborate with creative teams to align messaging and assets with campaign objectives, while managing vendor and platform relationships and ensuring adherence to brand standards and platform best practices.
Monitor and optimize campaigns using performance data, A/B testing, and scaling high-performing campaigns.
Improve processes and workflows while troubleshooting performance issues and adjusting strategies.
Oversee the end-to-end execution of digital campaigns, ensuring timely, on-budget, and high-quality delivery, while coordinating integrated initiatives with internal teams, managing briefs, timelines, workflows, and assets, supporting digital content and events, and maintaining alignment across Marketing & Communications.
Other duties as assigned.