Digital Media Coordinator

The Lake Louise Ski Area Ltd•Lake Louise, AB

3d•Onsite

About The Position

The Digital Content Coordinator is responsible for the hands-on creation and execution of Lake Louise Ski Resort & Summer Gondola’s day-to-day digital content. This is a highly active, on-mountain role focused on capturing, editing, organizing, and publishing compelling photo and video content that reflects current conditions, events, guest experiences, resort priorities, and the overall Lake Louise brand. Working closely with the Marketing Communications Strategist, the Digital Content Coordinator brings creative briefs and content plans to life through strong visual storytelling, practical on-the-ground coordination, and close relationships with ambassadors, creators, media guests, and internal teams. The role requires a combination of creative skill, strong skiing or snowboarding ability, excellent organization, sound judgment, and the ability to adapt quickly to changing mountain conditions, events, weather, and content opportunities.

Requirements

Strong skills in capturing, editing, and producing high-quality visual content (portfolio required).
Proficient in Adobe Photoshop, Lightroom, and Premiere Pro (or similar editing tools) – if you have some After Effects knowledge (titling, transitions, etc), even better.
Strong understanding of platforms including Instagram, TikTok, YouTube, and Facebook, and what content performs well on each.
Confident and safe skier/rider with the ability to capture content in all conditions and terrain, while carrying equipment.
Ability to think quickly on your feet, adapt to changing conditions, and bring fresh ideas to life.
Strong time-management skills to balance live posting, marketing campaign shoots, ambassador coordination, and content turnaround.
Excellent interpersonal skills for working with ambassadors, influencers, and internal teams.
Works collaboratively with the Marketing Coordinator and Events team to ensure alignment and smooth execution.

Responsibilities

Capture, edit, and publish real-time photo and video content of snow conditions, events, and guest experiences.
Act as the primary host for ambassadors, influencers, and media visitors; provide creative direction and ensure smooth execution of shoots.
Host and guide FAM tour guests, capturing key social moments and ensuring brand-aligned experiences.
Deliver creative assets based on briefs from the Marketing Coordinator and provide feedback from an on-the-ground perspective.
Manage live posting during key events, reshare guest-generated content, and monitor community engagement.
Capture and share content from on- and off-resort events, delivering highlights and partnership assets.
Tag, upload, and organize all captured assets in the shared library for future use.
Supply user-generated and ambassador content for ad campaigns and recommend content with strong paid potential.

Benefits

LLSR lift pass (valued at approx. $1,600)
Reciprocal discounts with other ski resorts
Free group lessons and discounted private lessons through snow school
Free LLSR recreational opportunities including tubing and sightseeing gondola rides
Free employee transportation from Lake Louise, Banff and Canmore
Food and Beverage discounts at designated cafeterias and restaurants
Friend and Family discounted day passes
Retail, Rental and Repair discounts
Staff rates at Skoki Backcountry Lodge
Complimentary tea, coffee and hot chocolate at designated cafeterias when you provide your own reusable mug
Employee recognition programs
Long Service Award programs
Opportunity for educational growth and development
Optional subsidized staff accommodation for eligible full-time staff members
Staff events, activities, and team building events throughout the season
RRSP matching contribution depending on length of service
Extended health care plan depending on length of service
Year-round employees may be eligible for spousal and family passes