Digital Media Campaign Strategist

Schaefer Advertising•Fort Worth, TX

2d•Hybrid

About The Position

Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join their Digital team. This role will collaborate with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels. The position supports Schaefer’s three key verticals: healthcare, real estate development, and destination and entertainment, focusing on transforming media investment into tangible business outcomes. The ideal candidate is highly detailed, analytically minded, and strategically curious, bringing both discipline and creativity to campaign management. The role emphasizes understanding how to leverage automation and AI-powered optimization tools with human insight and strategic thinking to drive performance. The strategist will manage campaigns with diligence, speed, and accuracy, continuously seeking improvements in performance, efficiency, and ROI, while also introducing new ideas, testing approaches, and providing recommendations for client growth.

Requirements

At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn, and emerging tactics.
Additional experience in paid search, programmatic, and streaming channels.
Experience in an agency or platform environment.
Solid understanding of how digital platforms connect, including Google Ads, GA4, Google Tag Manager, CRM, or audience platforms.
Experience managing display or programmatic campaigns.
Experience working with automation and AI-driven bidding tools.
Experience handling monthly budgets of $10,000 or more.
Understanding of how creative, audience, and media work together.
Excitement to keep learning as technology and platforms continue to evolve.

Nice To Haves

Familiarity with Looker Studio (formerly Data Studio).
Familiarity with performance dashboards.
Familiarity with conversion-driven reporting.

Responsibilities

Planning and buying digital media for campaigns across vertical clients, executed with oversight from media leadership and in conjunction with Account Service, Digital Media, and external partners.
Building, launching, and managing digital campaigns across multichannel plans.
Developing and launching multichannel digital strategies aligned to client goals.
Partnering with Account Service, Media Leadership, and external partners to shape campaign approach.
Bringing forward new ideas, testing new approaches, and making recommendations that drive efficiency and ROI.
Managing programmatic, streaming, publication, and other emerging tactics with input from leadership and the team.
Daily management of campaign budgets and pacing.
Maintaining digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability.
Monitoring performance throughout the month, identifying opportunities for optimization, testing, and improvement.
Conducting competitive and market analysis.
Implementing creative and audience testing.
Contributing to campaign analytics report development by providing thoughtful insights and recommendations based on campaign knowledge and expertise.
Clearly explaining campaign performance and reporting outputs in a client-friendly, non-technical way.
Supporting live client meetings by addressing data-related questions and providing clarification on performance trends.
Demonstrating professionalism and confidence when presenting or speaking in client-facing settings.
Supporting training and development of junior team members through knowledge sharing, QA, and best-practice guidance.
Contributing to process improvements that increase efficiency, consistency, and campaign quality.
Serving as a subject-matter resource for platform updates, new capabilities, and emerging trends.