Digital Media and Content Strategist
About The Position
The Digital Media / Content Strategist is how new audiences discover that belief: through a website, inbox, and feeds that meet people where they are and move them from awareness to action. Reporting to the Chief Brand and Growth Officer, this role owns CIS's digital ecosystem as one integrated engine for awareness, engagement, and growth; thinking in channels and funnels, not siloed platforms. The Digital Media / Content Strategist will: • Own CIS's digital ecosystem: website, email, social, paid, and search, as an integrated audience-growth engine • Move new audiences from awareness to engagement to action (donate, volunteer, advocate) • Turn CIS's exceptional but under-told story into visible, discoverable content • Use analytics to show what's working across channels, not just platform by platform
Requirements
- 5–8 years in digital marketing, content strategy, or social media with cross-channel (not single-platform) ownership
- Demonstrated experience with website optimization/SEO, email marketing, and social strategy
- Hands-on with analytics (e.g., Google Analytics), A/B testing, and audience segmentation
- Experience running paid digital campaigns on a limited budget
- Strong writing and content-production skills, including short-form video
Nice To Haves
- Nonprofit marketing experience is not necessary but preferred
- Experience in education, youth development, or social impact
- Bilingual (English/Spanish)
- Video editing, design familiarity, or CRM / marketing-automation experience
- Must reside in Central Texas
Responsibilities
- Own strategy across website, email, social, paid digital, and search
- Map the audience journey and optimize how people move across channels
- Improve ciscentraltexas.org so new visitors understand CIS in seconds (SEO, UX, conversion)
- Plan and manage the content calendar and social channels, including the CEO's LinkedIn
- Produce and edit multi-format content: short video, reels, and graphics with the Creative Director
- Grow and engage digital communities; monitor mentions and education conversations locally and nationally
- Build email strategy: welcome series, nurture journeys, and donor/volunteer pathways
- Segment audiences and personalize outreach
- Run targeted, budget-conscious paid campaigns (social, search) around key revenue and awareness moments
- A/B test, measure, and iterate
- Track performance across channels and report on reach, engagement, and conversion
- Feed real-time insights to the CBGO and team
- Partner with the Associate Creative Director on assets and with Development on revenue-driving campaigns
- Support the digital execution of the annual awareness campaign
Benefits
- Ongoing training, supervision, and career pathways into director-level roles
- Generous paid time off: 4+ weeks of holidays, 2 weeks of vacation time, personal days and sick days
- 100% employer-paid employee medical plan available, plus family subsidies, dental, vision, life, disability insurance, and 403(b) retirement plan with employer match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
