Digital Media Analyst
About The Position
Meow Wolf is seeking a Digital Media Analyst to power data-driven decision-making across our rapidly expanding marketing team. If you love turning complex data into clear insights, thrive on performance metrics, and want to play a key role in optimizing campaigns that fuel curiosity and creativity, this is your opportunity. As our Digital Media Analyst, you’ll build and maintain dashboards, deliver actionable reports, and analyze performance across paid, owned, and earned channels. You’ll work cross-functionally to support campaign measurement, attribution modeling, and forecasting ensuring our media strategy is both effective and efficient. Collaborating with multiple teams to ensure clean tracking, unified reporting, and a clear understanding of the customer journey. From identifying growth opportunities to presenting insights to leadership, you’ll be at the heart of the data engine that helps bring Meow Wolf’s story to life and drives our next chapter.
Requirements
- 3-5 years of experience in digital marketing analytics or similar analytical role
- Expert level skills in Excel/Google Sheets including pivot tables and complex formulas
- Experience with visualization tools (Tableau, Power BI, Looker, or Google Data Studio)
- Strong understanding of digital marketing metrics and KPIs
- Experience with Google Analytics 4 & CM360
- Proven ability to translate complex data into actionable business recommendations
Responsibilities
- Build and maintain dashboards in Looker Studio, GA4, ThoughtSpot, and Amplitude to support marketing performance tracking
- Integrate data from Google Ads, Meta, TikTok, CRM systems, email platforms, and Google Analytics
- Deliver weekly, monthly, and quarterly reports with clear, actionable insights for stakeholders
- Analyze performance across paid media, email, and web channels, including traffic sources and conversion paths
- Conduct competitor research, cohort analysis, and basic customer lifetime value calculations
- Help design and evaluate A/B and incrementality tests; contribute to forecasting models
- Identify optimization opportunities across channels and provide data-backed recommendations on creative and targeting
- Respond to ad-hoc reporting requests and support day-to-day marketing analysis
- Present findings to the team and assist with training on reporting tools and dashboards
- Document processes and contribute to building a shared knowledge base
Benefits
- Medical Insurance options: PPO & HDHP
- Dental and Vision Insurance
- HSA, HRA, and FSA options
- 401k Retirement Plan
- Company paid Life Insurance Policy and Disability Coverage(s)
- Voluntary Critical Illness and Life Insurance Policies
- Company Paid Employee Assistance Program
- Paid Parental Leave for 12 weeks
- Discount off Meow Wolf Gift Shop Merch and Cafes
- Admission to Meow Wolf attractions for employees and guests
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
501-1,000 employees
