Digital Media Senior Analyst, Paid Search

Kepler Group•Philadelphia, PA

10d•$73,500 - $89,000

About The Position

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels. Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients. We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it. THE TEAM Kepler’s Optimization and Innovation team (Digital Media Team) is made up of forward-thinking media traders, with ad platform optimization expertise across biddable media channels (including social, SEM, video/Advanced TV, and programmatic DSP media: audio, DOOH, native, display, etc.) and a keen sense of macro marketing, data policy, and technology trends. This team is not simply a trading desk - you are a strategic biddable media expert, who will be client-facing, partner-facing, and seen as an internal expert for brainstorming future-proof ad tech solutions that drive client value and solve/automate internal workflow challenges. THE ROLE As a Digital Media Senior Analyst, Search (SEM) on our Optimization & Innovation team - you’ll support client relationships, oversee campaign execution, project management and lead many aspects of program management and innovation. You’ll succeed as an OISA if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

Requirements

1-3+ years of Paid Search experience (Google Ads, Apple Search Ads, Bing Ads, Microsoft Ads, SEMRush, etc.)
Strong interest and/or experience in client services and digital media (display, mobile, social, search, etc.)
Ability to “do what it takes” and manage a complex workload that spans program execution, analysis, and client communications
Strong analytical skills, and comfort with MS Excel, data analysis and internet technologies
Excellent listening and communication skills with strong ability to create and build relationships
Ability to self-manage, juggle multiple priorities and pay strong attention to details
Ability to contribute to a fast-paced, entrepreneurial, collaborative team environment

Responsibilities

Refine your expertise in leveraging digital media channels for maximum impact – focused on search (SEM/PPC: Google, Bing, etc), as well as social (Facebook, Twitter), , video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), programmatic media via DSPs (audio, display/native, DOOH, etc).
Support your assigned clients and vendors; track, escalate and solve client issues
Partner with clients to understand their business goals, marketing objectives, and competitive constraints
Work closely with your Optimization & Innovation Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis