Digital Media Analyst

Swanson Health•Fargo, ND

About The Position

The Digital Media Analyst is a key contributor to the Enterprise Analytics team and works in close partnership with the Paid Media team to deliver accurate, insightful, and actionable media performance analysis. This role does not manage campaigns directly; instead, it focuses on measurement, reporting, attribution insights, and strategic support for media planning. The ideal candidate is curious, analytical, collaborative, and passionate about turning data into meaningful media insights that improve performance and guide investment decisions.

Requirements

Bachelor’s degree in data analytics, marketing analytics, statistics, mathematics, business, or a related field.
1–3 years of experience in digital marketing analytics, media analytics, or a similar analytical role.
Strong analytical thinking with the ability to translate media data into actionable insights.
Understanding of paid media channels (paid search, paid social, display, video, affiliate, etc.).
Familiarity with marketing attribution concepts and multi-touch attribution approaches.
Ability to write SQL queries for data extraction and analysis, with hands-on experience building or interpreting dashboards in Power BI.
Excellent communication skills with the ability to present insights to both technical and non-technical audiences.
High attention to detail to ensure accuracy and reliability of analyses and reports.
Collaborative mindset and ability to work effectively with cross-functional teams.

Responsibilities

Collect, clean, validate, and analyze data from various paid media and digital platforms.
Evaluate channel and campaign performance to identify trends, optimization opportunities, and ROI drivers.
Support marketing attribution efforts, including analyzing conversion paths and informing multi-touch attribution models.
Monitor key KPIs such as ROAS, CAC, CVR, CTR, impression volume, and spend pacing.
Assist in forecasting performance scenarios and evaluating planned investment impacts.
Build and maintain recurring dashboards, scorecards, and reports for the Paid Media team and marketing stakeholders.
Ensure data accuracy, consistency, and integrity across all reports and visualizations.
Communicate findings clearly through written insights, presentations, and data storytelling.
Demonstrate accountability and ownership—show up, take responsibility, and contribute consistently.
Share insights internally to elevate team understanding and inform strategic decision-making.
Work closely with the Paid Media team to understand data needs and deliver actionable insights.
Support media planning initiatives through data-informed recommendations.
Participate actively in team culture: Develop analyses, dashboards, and insights. Share learnings and elevate visibility across the organization.
Assist in knowledge sharing through documentation, internal training, and communication efforts.
Support broader marketing and analytics initiatives as needed.