Digital Media Analyst

PUBLICIS GROUPE•Los Angeles, CA

36d•Hybrid

About The Position

The Digital Media Analyst turns data into clarity. You'll track and interpret performance across display, paid search, and web analytics to understand how our client Lexus's digital campaigns are really working. Partnering closely with Factory and Lexus Dealer Association (LDA) teams, you'll deliver clear, consistent reporting along with smart insights and recommendations to guide future optimizations to internal teams and clients. You'll collaborate across media, account, production, and traffic teams to keep tracking and reporting clean, aligned, and dependable.

Requirements

Bachelor's degree required - preferably in Marketing, Communications, Economics, Mathematics, or Finance
Minimum 5 years' experience in the relationship marketing field and 3+ years in development of strategy and measurement of results within both the digital, mobile and direct marketing space
1 - 3 years of experience in a quantitative data driven field
Ability to multi-task and develop ideas in a fast-paced, deadline driven environment
Keen knowledge of how a large agency operates is key
Experience interacting with and presenting to clients
Strong quantitative and qualitative skills with proven data interpretation abilities
Good problem solving skills and the ability to work across functional areas
Excellent communication skills, attention to detail, and knowledgeable about user interface issues
Experience in DCM, Google Analytics/Adobe Analytics, and Adwords
Proficient in Excel, Word, and PowerPoint
Familiar with web technologies such as HTML and JS
Experience with syndicated research sources/tools (Nielsen/comScore)

Nice To Haves

Google AdWords Certification
Knowledge of analytics tools including Omniture, HitBox Central, or Web Trends
Experience working on an automotive and/or luxury clients

Responsibilities

Design, analyze, and interpret data reports from different sources - both quantitative and qualitative
Identify client objectives and advise on measurement strategies
Benchmark performance across online channels
QA / optimize tracking processes across different teams: tagging, trafficking, reporting
Design and implement digital dashboards for internal and external stakeholders
Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
Tell stories through data, adapting the message to different internal and external audiences
Develop ideas for cross-channel, cross-device and O2O attribution
Assist in educating internal and external shareholders on the impact of digital marketing and the importance of proper online measurement and performance
Technical troubleshooting of reporting / performance glitches
Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work

Benefits

We offer comprehensive benefits and 'work perks' like great options for medical / dental / vision insurance, 401(k) with company matching, unlimited PTO, generous paid parental leave, tuition reimbursement, family forming assistance reimbursement, pet adoption assistance + "pawternity" leave, etc.
We have a hybrid work schedule (3 days a week in office / 2 days from wherever your heart desires).
We're part of Publicis Groupe which is a huge global network, so there are many resources that come with that like Business Resource Groups for a variety of communities like Publicis Parents, VivaWomen, Egalité, etc.
We give back to our communities with our annual Day of Good and volunteer opportunities throughout the year.
We love to grow our talent and promote from within whenever possible, and we offer professional development trainings and regular structured performance reviews.

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