Digital Media Analyst

Rowan•New York, NY

35d•$60,000 - $65,000

About The Position

At Rowan, we are all about making ear piercing experiences a celebration full of joy! Rowan is an innovative ear-piercing and hypoallergenic jewelry brand that brings safety to the forefront with our team of licensed nurses â and celebration to every customer with our joyful approach to piercings and jewelry. Our priority is to offer a fun, celebratory, and safe ear piercing experience for everyone. When we say piercing for all, we mean it. Everybody is invited to this ear party! Rowan is looking for a detail-oriented and data-driven Digital Media Analyst to join our growing digital marketing team. The Digital Media Analyst will be responsible for monitoring, optimizing, and reporting on paid media campaigns across Google, Meta, TikTok and Snap, as well as supporting our email marketing efforts â from setup and execution to performance analysis.The ideal Digital Media Analyst is analytical, organized, and comfortable managing multiple campaigns and projects across channels. Youâll collaborate closely with the local, creative, and social teams to ensure that all campaigns deliver measurable results and align with overall brand messaging.

Requirements

Bachelorâs degree in Marketing, Communications, Business, or a related field
2â3 years of experience in digital marketing, performance media, or analytics
Hands-on experience with digital ad platforms (Google Ads, Meta Ads Manager, TikTok Ads, Snap Ads)
Familiarity with email marketing platforms
Strong analytical skills with proficiency in Excel/Google Sheets
Understanding of campaign tracking, pixels, and conversion events
Excellent attention to detail and project management skills
Collaborative mindset and ability to work cross-functionally

Responsibilities

Monitor, analyze, and optimize paid media campaigns across Google Ads, Meta, TikTok and Snap platforms.
Assist in campaign setup, QA and tracking to ensure proper ad service and performance.
Support day-to-day campaign management, including creative updates, new ad creation, and targeting refinements.
Pull and synthesize performance data to generate actionable insights and recommendations.
Collaborate with the rest of the marketing team to ensure alignment with overall marketing strategies and initiatives.
Work with the marketing and creative teams to build, link, and track new marketing emails and automated flows.
Support segmentation and audience targeting within email platforms (e.g., Klaviyo, Salesforce Marketing Cloud, Braze, etc.).
QA email creative, copy, and links prior to launch to ensure brand consistency and accuracy.
Track and analyze key metrics and report insights to the team.
Pull and analyze performance data from multiple sources including Google Analytics and Shopify.
Build recurring and ad-hoc reports to communicate performance results and insights.
Identify opportunities for optimization across paid and owned digital channels.
Support testing initiatives (A/B, creative, landing pages) to drive continuous improvement.