Digital Marketing Technologist - Manager

PwC•Tampa, FL

4d•$99,000 - $232,000

About The Position

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. Enhancing your leadership style, you motivate, develop and inspire others to deliver quality. You are responsible for coaching, leveraging team member’s unique strengths, and managing performance to deliver on client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our Firm. You are expected to lead with integrity and authenticity, articulating our purpose and values in a meaningful way. You embrace technology and innovation to enhance your delivery and encourage others to do the same. Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Analyse and identify the linkages and interactions between the component parts of an entire system. Take ownership of projects, ensuring their successful planning, budgeting, execution, and completion. Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables. Develop skills outside your comfort zone, and encourage others to do the same. Effectively mentor others. Use the review of work as an opportunity to deepen the expertise of team members. Address conflicts or issues, engaging in difficult conversations with clients, team members and other stakeholders, escalating where appropriate. Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. As part of the Marketing Technology team you will lead the design, architecture, and implementation of enterprise marketing technology ecosystems. As a Manager you will supervise, develop, and coach teams while managing client service accounts and driving engagement workstreams to deliver remarkable results.

Requirements

Minimum Degree Required Bachelor's Degree
Minimum Year(s) of Experience 5 year(s) in digital marketing technology, with proven success in strategy, architecture, or implementation leadership roles
Required Knowledge/Skills Strong understanding of the marketing technology landscape and hands-on experience with: Customer Data Platforms (CDPs) Content Management Systems (CMS) such as Adobe Experience Manager, Sitecore, or similar Personalization and optimization platforms Marketing analytics, campaign management, and ad technology Identity management and audience activation (e.g., LiveRamp, CoreAI, etc.)
Demonstrated ability to think strategically about business, marketing, and technical challenges.
Hands on experience both using AI for productivity and delivering AI solutions for large organizations.
Proven experience leading the design and integration of complex martech ecosystems, preferably including Adobe Experience Cloud.
Strong technical background, ideally with a degree in Computer Science, Information Systems, or related field.
Excellent project management and leadership skills, with experience delivering large-scale programs on time and within budget.
Exceptional communication and executive presentation skills, with the ability to simplify complex technical topics for business leaders.

Nice To Haves

Preferred Qualifications Experience integrating CMS platforms (e.g., Adobe Experience Manager) with CDPs, analytics, and campaign tools.
Deep familiarity with Adobe Experience Cloud, including AEM, Adobe Target, and Adobe Analytics.
Understanding of data governance, consent management, and privacy frameworks relevant to digital marketing.
Consulting or professional services experience in a client-facing, solution leadership role.
Possessing a proven understanding of the marketing technology landscape
Demonstrating hands-on experience with Customer Data Platforms (CDPs), Content Management Systems (CMS) such as Adobe Experience Manager, Sitecore, or similar, personalization and optimization platforms, marketing analytics, campaign management, and ad technology, Identity management and audience activation
Being proficient in project management and leadership skills, with experience delivering large-scale programs on time and within budget

Responsibilities

Work with clients to align technology with business strategies
Analyze and refine data for improved customer engagement
Foster a culture of innovation and continuous improvement
Uphold professional standards and industry practices in technology implementation