Digital Marketing Strategist

SOUTHERN BANK • Poplar Bluff, MO

15d

About The Position

The Digital Marketing Strategist leads the organization’s digital marketing strategy, including paid media, campaign planning, analytics, and optimization. This role works closely with the Digital Content Manager, Content Specialist, and Multimedia Producer to implement campaigns that drive engagement, leads, and conversions.

Requirements

• Expertise in digital marketing strategy, paid media, analytics, and campaign optimization.
• Familiarity with marketing automation, CRM, web analytics, and digital platforms.
• Strong analytical, problem-solving, and communication skills.
• Bachelor’s degree in Marketing, Communications, or related field
• 5-7 year’s experience leading digital campaigns, strategy, or performance marketing.

Nice To Haves

• MBA preferred.

Responsibilities

• Lead strategy for paid media campaigns, display, social, and retargeting channels
• Collaborate with the Digital Content Manager to optimize landing pages, website updates, and onboarding campaigns
• Develop and manage digital onboarding campaigns, including customer relationship management (CRM)-based customer journeys, email nurturing workflows, and campaign automation. Coordinate with the Digital Content Manager for landing pages and content integration, and with the Content Specialist for copy and design assets.
• Track key performance indicators (KPI) and performance metrics for digital campaigns
• Analyze data to optimize spend, targeting, and messaging
• Present actionable insights to the Marketing Director and team
• Work with the Content Specialist to integrate copy/design into campaigns
• Collaborate with the Multimedia Producer to incorporate photo/video assets
• Advise the Digital Content Manager on campaign optimization and implementation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level