Digital Marketing Strategist

Sony Music Global Job Board • New York, NY

8h • $70,000 - $70,000

About The Position

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
As a Digital Marketing Strategist at Alamo, you will serve as a member of the Digital department. This role requires a comprehensive understanding of digital strategy for artists. You’ll be expected to effectively communicate and coordinate both internally and externally in order to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

Requirements

• You’re a passionate music fan with at least 3 years of progressive marketing experience in the music industry, preferably in the hip hop and R&B space.
• You're a self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment.
• You're an excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management.
• You're a creative thinker with a demonstrated ability to apply ideas strategically while working to a set budget and timeline.
• You're proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat.
• You're understanding of the DSP landscape and associated strategy and new tech platforms such as Twitch and Discord.

Responsibilities

• Manage music releases, maintain campaign timelines, and oversee release logistics.
• Initiate well-thought-out digital plans for music releases.
• Social asset creation and editing for owned pages across platforms
• Create weekly digital reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently.
• Work closely with artists and management for campaign updates and communicate goals and plans for each release.
• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.
• Work with A&R and creative teams to gather all necessary assets to meet delivery deadlines.
• Collaborate closely with digital and commerce teams to formulate and implement digital plans, social media rollouts, and DSP campaigns.

Benefits

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
• Investment in your professional growth and development enabling you to thrive in our vibrant community.
• The space to accelerate progress, positively disrupt, and create what happens next
• Time off for a winter recess

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed