Digital Marketing Strategist

CRISTA Ministries•Shoreline, WA

4d•$80,000 - $87,000

About The Position

The Digital Marketing Strategist is responsible for executing the digital fundraising and marketing strategies for World Concern. Works alongside the World Concern marketing team to develop and support strong digital marketing content and strategy, including digital advertising, social media (paid and organic), email marketing (content and execution) Google AdWords, and other digital campaigns to maximize visibility, conversions, and donor acquisition to meet and exceed strategic marketing goals for World Concern.

Requirements

Belief that Jesus Christ is Lord and Savior.
Is a committed Christian who is dedicated to continued spiritual growth and development as evidenced through a growing personal walk with God (e.g. daily spiritual rhythms of prayer, fellowship, Bible study, etc.).
Prayerfully seeks God’s will in their own lives and in their ministry at CRISTA.
Engages our ministry including staff and colleagues through prayer, participation in spiritual practices, leading devotionals and other spiritual practices.
Affirms, aligns with and supports CRISTA’s Statement of Faith and Christian Community Representative Statement (CCC).
Conducts themselves in a manner which reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).
Demonstrates the values of a CRISTA leader.
Bachelor’s degree in marketing or related field from an accredited college or university recognized by the United States Department of Education or equivalent. Relevant work experience may be substituted for education on a year-for-year basis.
Three years of demonstrated experience in digital marketing, fundraising, or related skills.
One year of experience using Google Analytics.
Three years of experience with email marketing.
Expertise in leveraging social media for gaining visibility.
MS Office software suite, as well as working knowledge of Adobe Creative Suite (Photoshop, InDesign) and/or other design software.
HubSpot or similar email software.
Able to learn web editing software and Salesforce (donor database).
Desire to make a difference in the world and work in a Christian environment.
Able to handle multiple, concurrent projects.
Excellent communication skills and a clear understanding of what superior customer service entails.
A creative and strategic thinker that brings new ideas to the table.
Able to make thoughtful decisions.
Enjoy working in a fast-paced, deadline driven environment.
Able to work collaboratively with supervisor, coworkers and customers.

Nice To Haves

Bachelor’s degree in Marketing, Communication or related field from an accredited college or university recognized by the United States Department of Education or equivalent.
Three years of experience in fundraising, advertising or marketing agency experience.
Familiarity with nonprofit fundraising, donor acquisition, and campaign optimization.
An eye for digital content that produces results

Responsibilities

Increase brand awareness and boost the online presence of World Concern’s ministry through consistent, compelling digital content and marketing strategies.
Collaborate with WC marketing team members and leadership to develop digital content strategies.
Oversee the strategy and execution of paid and organic digital marketing campaigns including social media, email, and PPC for World Concern, collaborating with outside consultants and agencies where those relationships exist.
Systematically test and evaluate campaign effectiveness, regularly report to WC marketing leadership on performance, and modify based on results.
Support the digital elements of current multichannel donor campaigns, including web/donation page content for monthly direct mail appeals and newsletters, radio fundraising campaigns, and email newsletter campaigns.
Maximize effectiveness with a unified message, using the best digital channels and strategies to achieve results.
Ensure all campaigns involve an email strategy and work with content strategists to create or oversee creation of copy, design, delivery, and reporting.
Manage digital asset management system (Pics.io), ensuring World Concern’s digital assets are cataloged, tagged, organized, and archived to enable teams across the ministry to utilize stories, images, and video content for ministry promotion and growth.
Work with Director of Web Design and Development to maintain, update, and revise content on World Concern’s websites to maximize visibility, engagement, and conversions.
Perform other related duties as assigned.
Work collaboratively with supervisor, coworkers, and customers.
Conduct that reflects well on CRISTA Ministries and aligns with its mission, vision, Statement of Faith and Christian Community Representative Commitment (CCC).