Digital Marketing Strategist

QAD•Atlanta, GA

1d•Remote

About The Position

We are seeking an experienced and results-driven Digital Marketing Strategist to join our marketing team. This critical role will be responsible for defining, developing, and executing high-impact digital campaigns designed to drive highly qualified inbound lead generation for our B2B Enterprise Resource Planning (ERP) SaaS solutions. The ideal candidate will have a minimum of five (5) years of experience in digital marketing, specifically within the B2B technology or SaaS sector. This role requires a strategic thinker who can seamlessly partner with Revenue, Corporate Marketing, and Solution Marketing teams to translate business objectives into measurable digital success.

Requirements

Experience: Minimum of 5 years of progressive experience in digital marketing, with a focus on B2B lead generation, ideally within the SaaS or ERP space.
Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
B2B Expertise: Proven track record of developing and executing successful digital strategies that drive qualified inbound leads in a complex B2B sales cycle environment.
Platform Proficiency: Expertise in managing and optimizing campaigns across major platforms, including Google Ads, LinkedIn Campaign Manager, Google Analytics, and SEO tools (e.g., SEMrush, Moz).
Technical Skills: Strong understanding of marketing technology, including proficiency with a leading marketing automation platform (Marketo, HubSpot, Pardot) and CRM (Salesforce).
Soft Skills: Excellent cross-functional collaboration and communication skills, with the ability to influence and align diverse internal teams (Revenue, Solution Marketing, Creative).
Analytical Mindset: Highly analytical and data-driven, comfortable translating complex data into actionable strategies and clear performance reports.

Nice To Haves

Experience marketing ERP, supply chain, financial management, or other complex B2B enterprise software solutions.
Certification in relevant digital marketing tools or platforms (e.g., Google Ads, HubSpot Inbound Certification).
Experience with Account-Based Marketing (ABM) strategy and technologies.

Responsibilities

Strategy & Planning ● Develop a comprehensive digital marketing strategy aligned with overall revenue goals and marketing objectives, focusing on inbound lead generation and nurturing.
Partner closely with the Revenue team (Sales/Business Development) to define target audience profiles, ideal customer profiles (ICPs), and buyer journeys to inform campaign development.
Collaborate with Corporate Marketing to ensure brand consistency and effective integration of digital campaigns across all corporate initiatives and digital platforms.
Work with Solution Marketing to transform product features and value propositions into compelling digital content and campaign narratives.
Identify emerging digital trends, technologies, and platforms to maintain a competitive edge and optimize future digital investments.
Execution & Campaign Management ● Lead the execution of multi-channel digital campaigns, including but not limited to: ○ Search Engine Optimization (SEO) and Search Engine Marketing (SEM/PPC). ○ Content syndication, gated content, and lead magnets. ○ Account-Based Marketing (ABM) digital tactics. ○ Social media marketing (LinkedIn, X, etc.) and paid social advertising. ○ Website optimization (conversion rate optimization - CRO).
Oversee the development, testing, and optimization of landing pages and conversion points to maximize lead capture efficiency.
Manage digital campaign budgets, ensuring effective allocation of resources to meet performance targets.
Analytics & Reporting ● Establish key performance indicators (KPIs) for all digital initiatives, focusing on lead quality (MQLs, SQLs) and conversion rates.
Utilize marketing automation (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce) to track, measure, and analyze campaign performance.
Provide regular, data-driven insights and recommendations to stakeholders across Marketing and Revenue teams to inform ongoing strategy adjustments.
Conduct A/B testing across various digital assets and channels to continuously improve campaign effectiveness and ROI.