Digital Marketing Strategist

Ylopo

9d•$50,000 - $60,000

About The Position

Ylopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country. We are seeking an outgoing, tech savvy individual to join our growing team. Why work for Ylopo? At Ylopo we offer team members: a commitment to personal development, guidance and support at a high level through interfacing with our Executive Team to prioritize goals as a company, excellent leadership and mentoring for our entry-level to senior staff, and recognition of outstanding efforts, team building events, team lunches/ happy hours, and other company wide events a supportive, caring environment dedicated to continuous learning and growth. Who We Are: Founded by two real estate technology veterans, Ylopo has developed a next-generation Complete Digital Marketing and Technology Platform that generates and nurtures high-quality home-buyers and sellers for its client base of real estate agents, teams, and brokerages. There are almost 2 million real estate professionals in the U.S. who are prime prospects for our suite of superior products, including a proprietary technology that sits on top of Facebook, unleashing the most targeted and cost-effective lead generation opportunity the real estate industry has ever seen. Key Responsibilities: A soup-to-nuts management of marketing tests from creation, to performance optimization, to reporting and analysis. This is a role for someone who has a general marketing background who feels like they are ready to take the next step and own their work, from start to finish.

Requirements

MOST IMPORTANT: A self-starter that can manage time and balance multiple priorities without constant oversight. A proactive communicator who asks questions and can report on findings to management
Someone who is coachable and willing to receive feedback to level up their marketing skills
Preferably, someone from an ad agency or similar environment where they were held accountable for performance results, and/or excelled in a client-facing role
An understanding of general marketing principles and KPI (impressions, clickthrough, conversion rate, etc.).
Some familiarity with Google Ads and/or Google Ads Editor
Some understanding of spreadsheet tools like Microsoft Excel and/or Google Sheets
Some understanding of AI tools like Gemini, ChatGPT, etc.

Nice To Haves

Preferably, someone from an ad agency or similar environment where they were held accountable for performance results, and/or excelled in a client-facing role

Responsibilities

Create and optimize marketing campaigns across Google, Facebook, and Microsoft Ads (Search, Display, YouTube, Demand Gen, Performance Max)
A/B test ads and strategies on both current and prospective products
Research potential new ad ideas, including delivery methods, keywords or targeting, creative, landing pages, etc.
Use AI and spreadsheet tools to complete and/or manage tasks, and report on KPI