Digital Marketing Strategist - Wala (Gdm)

Gray Media•Mobile, AL

About The Position

Gray Digital Media (GDM) in Mobile, AL, is looking for a smart and energetic Digital Marketing Strategist to assist in building multi-platform, digital-centric ad campaigns tailored to fit our clients’ goals and objectives. Skills required include strong critical and analytical skills, demonstrating knowledge of digital media marketing across multiple platforms, creativity, and excellent communication skills.

Requirements

1+ years in media/advertising with a focus on digital and multi-platform campaigns
BA/BS degree preferred
Possess demonstrable experience working in both B2B and B2C environments
Possess outstanding written and verbal communication skills

Responsibilities

Work with Multimedia Sales Managers and the Management team as a secondary contact for multi-platform, digital marketing strategy, understanding client goals, and optimizing success through research and analysis.
Develop media plan recommendations, buy summaries, and campaign measurements to achieve Key Performance Indicators (KPIs) and Return on Ad Spend (RoAS).
Assist with developing digital recommendations that include the reason/benefit for tactics used, along with investment and deliverables to internal and external clients.
Will go on client-facing calls with Multimedia Sales Managers and/or Media Executives.
Will assist with client onboarding, gathering, and/or developing campaign creative
Provide guidance and training on optimization strategies for digital campaigns using back-end campaign analysis and providing recommendations based on data (using GDMs data reporting tools, Google Analytics, and more).
Stay up-to-date with emerging trends and identify areas of development within emerging markets.
Help develop and present concise reporting decks highlighting the success of campaigns and recommendations for future campaigns.

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