Digital Marketing Specialist

EBQ • Austin, TX

2d

About The Position

This is an exciting opportunity to join a dynamic, growing team and contribute to the success of multiple brands through strategic marketing initiatives. In this role, you will support EBQ's clients by developing and executing digital marketing campaigns. The ideal candidate will have experience driving organizational growth through marketing, with a strong understanding of how digital campaigns operate and are executed across various platforms. Your ultimate goal will be to elevate EBQ's clients' brands and enhance their overall brand awareness.

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills
• Knowledge of Google Analytics and PPC Campaigns
• Knowledge of digital marketing automation platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, or other similar platforms
• Comfortable with marketing technology and a fast learner of new platforms.
• Working knowledge of the following toolsets: WordPress page builder WPBakery or Elementor
• HTML/CSS
• Process-oriented

Nice To Haves

• CRM systems such as Salesforce.com or HubSpot

Responsibilities

• Execute digital marketing tasks on platforms such as Marketing Cloud Account Engagement (Pardot), Marketing Cloud Engagement, HubSpot, MailChimp, Marketo, and other similar platforms
• Gather, report, and analyze marketing performance data
• Effectively create and manage email marketing programs, create and publish landing pages, website updates, and other digital marketing execution
• Implement A/B testing (landing pages, emails, and CTA’s)
• Work with the other marketing teams, such as visual, content, and website developers, as needed, to support client needs for task execution
• Coordinate with assigned clients to implement HTML/CSS website edits
• Create and optimize paid media programs through technologies such as Google Ads and LinkedIn Ads
• Consistently achieve or exceed the monthly target(s) established by the supervisor
• Retain training and direction from management
• Adhere to company policies and values
• Work effectively in a collaborative work environment and professionally represent EBQ to clients
• Performs other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed