Digital Marketing Specialist

JCCC•Overland Park, KS

2d•$20 - $26

About The Position

The Digital Marketing Specialist will support the Workforce Development and Continuing Education (WDCE) Marketing department by working on website content management, social media campaigns, email marketing initiatives, and marketing data analysis to drive decisions. The ideal candidate will have strong attention to detail, analytical skills, and communication skills. This role requires flexibility to shift focus among various tasks.

Requirements

2 years’ experience in digital marketing, including web maintenance, social media, email marketing, and analytics
Proficiency with website CMS platforms (e.g., WordPress, Basic HTML knowledge)
Proficiency in MS Outlook, Excel and Word
Ability to work in various Database platforms
Strong organizational skills, communication and analytical skills
Ability to complete tasks independently and work collaboratively within a team to communicate goals and outcomes

Nice To Haves

Associate’s or Bachelor’s degree in Marketing, Communications, Business, or related field preferred
Experience in email marketing software (e.g., Constant Contact)
Basic knowledge of digital analytics tools (e.g., Google Analytics)
Experience with social media management tools (e.g., Hootsuite)

Responsibilities

Maintain and update website content using CMS tools: Regularly manage and refresh website content using content management system (CMS) tools to ensure accuracy, relevance, and alignment with current marketing initiatives and program offerings.
Schedule and post content on social media channels: Coordinate, schedule and publish engaging content across social media platforms to promote WDCE programs, events, and initiatives, maintaining a consistent brand voice and visual identity.
Create, test, and send email marketing campaigns: Design and execute targeted email marketing campaigns, including A/B testing and audience segmentation, to effectively communicate with prospective and current students.
Assist with regular reporting on key marketing metrics: Support the development of recurring reports that track key performance indicators, helping the team assess progress toward goals and identify opportunities for optimization.
Other duties as assigned.

Benefits

Optional Retirement plan access
Personal annual leave
14 days of paid holidays
Full tuition reduction for JCCC credit courses (for employee and eligible dependents)
Free access to the Gym on campus for all employees and dependents
Discount to the Hiersteiner Child Development Center
Snow days
Professional development funding and training opportunities
Mentorship program
Recognition and awards programs
Employee wellness programs