Digital Marketing Specialist

Intermountain Farmers Association (IFA) • Salt Lake City, UT

4d

About The Position

IFA Brand Team is looking for a savvy, creative, data‑driven Digital Marketing Specialist to join our growing brand team. If you love building campaigns that engage audiences, thrive on analytics, and get excited about telling the story of agriculture and rural life through digital channels, this could be the perfect role for you.
In this position, you'll help plan, create, and optimize digital marketing campaigns that elevate the IFA brand across web, email, social media, and paid advertising. You'll help manage digital content, execute campaigns, analyze performance metrics, and work closely with designers, writers, and team leads to bring ideas to life.
We're seeking someone who's creative, strategic, detail‑oriented, and energized by both independent work and collaborative projects.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required)
• 1-3 years of experience in digital marketing, content creation, or campaign management
• Proficient with digital marketing tools such as Google Analytics, Google Ads, Meta Business Suite, Mailchimp/HubSpot/CRM platforms, or similar
• Comfortable working in content management systems (CMS)
• Understanding of SEO best practices and keyword research
• Familiar with paid social and PPC campaign structures
• Strong writing and content‑development skills
• Ability to craft messaging and adapt tone for different platforms and audiences
• Understanding of brand tone, voice, and visual consistency
• Strong grasp of social media best practices, trends, and algorithms
• Comfortable analyzing data, spotting trends, and making optimization recommendations
• Experience with A/B testing, marketing funnels, and audience segmentation
• Strong communicator, idea‑sharer, and problem‑solver
• Highly organized, deadline‑driven, and detail‑oriented
• Ability to prioritize multiple projects and manage time effectively

Nice To Haves

• Basic design abilities or experience collaborating closely with designers is a plus
• Experience in agriculture, retail, or rural communities
• Knowledge of email automation or CRM workflows
• Ability to thrive in a fast‑paced, collaborative environment
• Passion for farming, ranching, or rural living

Responsibilities

• Collaborate with IFA's creative and marketing teams to develop digital marketing strategies and campaign goals
• Execute multi‑channel campaigns designed to drive engagement, brand awareness, and conversions
• Support marketing initiatives across retail, agronomy, animal nutrition, and member-focused programs
• Create, edit, and format digital content for clarity, SEO, and brand voice
• Write and edit copy that speaks to diverse audiences (farmers, ranchers, rural communities, lawn gurus, backyard gardeners, western lifestyle enthusiasts, retail shoppers, etc.)
• Ensure consistency in tone, grammar, and style across all pages
• Create compelling digital content-including web pages, social posts, email copy, graphics briefs, and short-form video concepts
• Plan and manage content calendars and workflows across web, email, and social media
• Maintain site structure, navigation, and internal linking
• Help maintain IFA's digital asset library and track content usage
• Ensure compliance with legal and brand guidelines
• Set up, monitor, and optimize paid campaigns across platforms like Google Ads, Meta, YouTube, and others
• Conduct A/B testing to refine messaging, targeting, and creative elements
• Track ROI and work with team leads to recommend budget adjustments
• Optimize content for search engines using keywords, metadata, and tagging to improve rankings
• Support UX best practices to develop clear, easy-to-navigate layouts
• Track key performance indicators across campaigns and platforms
• Monitor channel analytics and generate performance reports
• Identify insights and opportunities to improve content, targeting, and channel strategy
• Work closely with teammates to brainstorm campaign concepts
• Provide feedback on creative assets and align content with brand guidelines
• Communicate progress, insights, and campaign needs clearly with internal stakeholders
• Support cross‑department initiatives by adapting content for different audiences and formats

Benefits

• Competitive compensation
• medical & dental insurance
• vision reimbursement
• generous 401K matching
• company-paid life & long-term disability insurance
• PTO
• holiday pay
• employee purchase discounts
• IFA is also closed Sundays and has a family friendly work environment along with other incredible benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level