Digital Marketing Specialist

WGI•Tampa, FL

About The Position

WGI is looking for a Digital Marketing Specialist to work with our Creative Services team in Tampa, Florida . WGI’s Digital Marketing Coordinator will provide support to the Digital Marketing team with a variety of tasks that include coordinating with other marketing personnel and team members in other departments to develop and maintain a content calendar for social postings, developing copy and content for blog posts and social posts, determining optimal posting schedule, and tracking of key performance indicators to optimize content using the platform HubSpot. At WGI, you will find talented, passionate associates providing exceptional service in collaborative, team-driven environments, all while having fun and enjoying the work they do. We work to stay ahead of the curve by investing in the latest tools and technology. As one of the nation’s top consulting firms, we consistently strive to promote efficiency, cultivate a culture our associates can proudly embrace, and empower our associates to advance their career growth at WGI, and beyond. WGI is always looking for remarkable individuals to join our team and help us grow in our vision. If you think you are an innovative, self-motivated team-player, and want to shape your community, join our WGI team today! WGI offers a complete Benefits package including: Medical, Dental, Vision, LTD & STD, Life Insurance, 401k with match, PTO, Holidays, HSA with company contribution, Pet insurance, and Employee assistance program.

Requirements

Education and Experience
Bachelor’s degree in Marketing, Communications, or related field, or equivalent experience.
1-3+ years of experience in digital marketing or related communications field preferred.
Skills and Competencies
Strong written and verbal communication skills.
Proven ability to create and publish digital content.
Familiarity with digital analytics and performance reporting.
Experience with social media platforms, email marketing tools, and basic SEO principles.
Personal Attributes
Detail oriented with a proactive problem-solving mindset.
Strong collaboration skills and comfort working cross-functionally.
Data-driven mindset with a focus on measurable results.
Applicants must be currently authorized to work in the U.S. on a full-time basis.
We are unable to sponsor or take over the sponsorship of employment visas
Physical Demands: The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is performed in an office setting. Hand-eye coordination is necessary to operate a computer, keyboard and mouse. Use of a telephone headset will allow for virtual communication with team members through Zoom and/or Microsoft Teams. While performing the duties of this job, the employee is often required to sit for prolonged periods, use hands/fingers to handle, feel or operate objects, tools or controls and reach with hands and arms, speak and hear. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Nice To Haves

Knowledge of tools such as HubSpot, Google Analytics, or similar digital platforms is a plus.
Experience with Adobe Creative Suite (InDesign, Photoshop) is beneficial but not required.
Excellent organization and time management with the ability to manage multiple projects.

Responsibilities

Digital Content and Campaign Execution
Drive development of engaging digital content including written, visual, and video assets for social media, email, web, and digital advertising.
Develop and schedule social media content, ensuring alignment with brand voice and strategic goals.
Support digital advertising campaigns, including basic setup, audience segmentation, and performance tracking.
Strategy Support & Analytics
Assist in executing digital marketing strategies and campaigns across owned and paid channels.
Monitor, analyze, and report on campaign and website performance using digital analytics tools; recommend optimizations based on data insights.
Conduct research on competitors, emerging trends, and audience behavior to inform digital strategy.
Content & Digital Asset Management
Support scheduling and coordination of the WGI Unleashed Podcast and all related digital assets.
Manage digital assets and maintain organized content libraries.
Assist with quality control and copy editing for blogs, social media, and other digital content.
Collaboration & Initiatives
Serve as a point of contact for recruiting support including digital recruiting collateral and campaigns.
Coordinate with internal subject matter experts and content managers to gather and publish content.
Support internal and external digital communications and initiatives as needed.
Web & Platform Support
Assist with website updates and content management in CMS platforms.
Support webinar and virtual event promotion, scheduling, and follow-up.
Handle inbound digital communications (e.g., chatbot, contact forms) as needed.
Special Projects & Events
Support coordination of conferences, tradeshows, special events, and promotional materials.
Act as a liaison for culture and community involvement, helping to coordinate internal team-building and service events.