Digital Marketing Specialist
About The Position
Harbor Group Management Company is a multi-billion dollar real estate investment and property management firm. As we continue to grow, we are looking for passionate, goal oriented, creative individuals with an entrepreneurial spirit and great communication skills. Harbor Group is dedicated to outstanding customer service and providing exquisite living experience for our residents. DIGITAL MARKETING SPECIALIST JOB PURPOSE: The Digital Marketing Specialist will build, implement, and optimize digital marketing campaigns to generate leads and increase awareness for Harbor Group Management and it’s assets. They will create, publish and audit written and visual content to support marketing initiatives, optimize marketing funnels, and improve performance.
Requirements
- Bachelors plus 2-3 years of digital marketing experience or equivalent.
- Excellent writing skills and the ability to verbally express ideas and opinions to individuals and groups.
- Experience identifying specific areas for change, efficiency, and innovation.
- Microsoft Office, particularly Excel, and Google Analytics and CRM system knowledge.
- Ability to enthusiastically function within a fast-paced, growth-oriented environment.
- Strong interpersonal skills with a customer service-focused mentality and the desire to support, train, and partner with fellow associates.
Nice To Haves
- SEO and SEM knowledge are a plus.
- Experience in the multifamily housing industry preferred.
Responsibilities
- Create, maintain, and publish digital marketing content by writing appealing descriptions and presenting images and photography in an appealing way.
- Work with vendors for timely and effective advertising creation of SEO, SEM, ILS’ and display campaigns.
- Audit lead and contact lists, segmentation & clean up.
- Achieve marketing performance efficiency through the optimization of content online and provide consistent documentation of findings and adjustments to the internal team.
- Claim, verify, and update online business listings with Google Business Places, Yelp, Facebook, ApartmentRatings, and others relating to social media and reputation management for each location.
- Audit and validate marketing costs for key campaigns, categories, and channels.
- Collaborate with the marketing team to ensure creative execution is in alignment with marketing goals.
- Audit and maintain consistent and on-brand messaging for each community.
Benefits
- Competitive salaries with performance-based bonuses.
- Comprehensive medical, dental, and vision insurance.
- 401(k) plan with employer matching contributions.
- Paid personal time off and holidays.
- Flexible spending accounts (FSAs).
- Health savings account (HSA) with employer contributions.
- Free long-term disability and life insurance.
- Short-term disability coverage.
- Wellness perks and FinFit Health Finance Program.
- Employee apartment discounts and referral program.
- Recognition and awards programs.
- Tuition reimbursement and professional development opportunities.
- Volunteer and community service opportunities.
- Employee Assistance Program (EAP).
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
