Digital Marketing Specialist

WAVESTONE•Pittsburgh, PA

49d

About The Position

We're seeking a hands-on digital marketer to own and optimize lead generation campaigns across paid channels with a proven track record in lead generation. This role requires a mix of analytical rigor, campaign management, and creative execution, with a focus on driving measurable ROI. While paid media is central, this role also supports broader marketing initiatives, including collaborating with stakeholders and practice leads to develop creative content and campaign ideas.

Responsibilities

Collaborate with practice leads to develop messaging and creative assets, ensuring campaigns align with business goals.
Develop, launch, and optimize lead generation campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
Conduct keyword research and competitive analysis to inform campaign strategies.
Develop and implement audience targeting to maximize campaign performance.
Monitor performance metrics and manage campaign budgets to continuously optimize cost efficiency and ROI.
Leverage Salesforce to track, report, and ensure lead quality and attribution.
Build and test ad creative, landing pages, and campaign assets, collaborating with design and content teams.
Apply working knowledge of SEO to ensure campaigns align with organic search strategy and global guidance.
Conduct A/B testing, experiment with targeting, and refine messaging to improve conversion rates.
Translate performance data into clear insights and recommendations for leadership.
Coordinate timelines and priorities across internal teams to deliver campaigns on schedule.