Digital Marketing Specialist - Onsite Role - Houston, TX

Flexible Lifeline Systems Inc•Houston, TX

3d•Onsite

About The Position

Flexible Lifeline Systems is seeking a Digital Marketing Specialist with a focus on digital marketing strategies, along with some experience of digital content creation as well as CRM to join a growing marketing team. The role will bring a combination of subject matter expertise as well as an ability to execute numerous tasks and projects. This is a perfect opportunity for someone with a passion for digital marketing and who wants to make an impact. We are looking for someone to own, lead and scale our digital marketing efforts as part of a marketing team.

Requirements

SEM & SEO experience within a B2B marketing environment.
Experience for brands with a solution-based go-to-market strategy that includes high-value technical hardware/equipment + service with a sector/industry concentration.
Martech familiarity - Comfortable working with Tracking Data Analysis tools, WordPress CMS and Microsoft Dynamics or similar CRM tools.
Capability building, backed by results - Candidates will be asked to provide supporting KPIs that demonstrate their knowledge and success from past campaigns.
5+ years in paid search campaigns such as Google AdWords and Bing Ads.
5+ years in SEO optimization strategies.
2+ years in LLM Optimization for Google AI, ChatGPT, Gemini.
3+ years implementing SEO & SEM plans for high-value B2B solutions.
3+ years of WordPress or related content management systems (CMS).
3+ years in Digital Analysis & Reporting.
3+ years experience with Project Management tools.
Must be authorized to work for any employer in the U.S. without sponsorship.

Nice To Haves

Experience with digital content creation.
Experience with CRM.

Responsibilities

Lead, coordinate, monitor and assist in the implementation of marketing initiatives.
Lead, develop, implement, and expand a paid search program (SEM).
Lead the development and execution of strategies to increase top-10 keyword rankings and brand visibility within AI-generated responses (LLM Optimization).
Audit content for "answer engine" compatibility, optimize for search volume, and manage inbound/outbound linking to build authority across traditional and generative search platforms.
Support website development and edits and other ad-hoc digital marketing areas as needed.
Implement tactical plans to generate the maximum number of quality leads that convert to sales funnel opportunities and revenue.
Serve as the subject matter expert for SEM, SEO, AEO website maintenance and development.
Prepare monthly, quarterly and yearly KPI reports on digital marketing efforts.