Digital Marketing Specialist

Blue Cross and Blue Shield of Kansas•Topeka, KS

3d•$27 - $34•Hybrid

About The Position

The Digital Marketing Specialist supports the planning, execution and optimization of email campaigns and other email communications. This role partners closely with the Customer Experience and Marketing teams, as well as other teams across the organization. They will ensure clarity and simplicity on content for members, internal and external communications and additional audiences. They will support content needs for customer experience initiatives (including but not limited to education, internal and external communications, and digital interactions) as well as serve as subject matter expert for Salesforce Marketing Cloud (including but not limited to building emails and marketing campaigns, setup automation and journeys, import and clean up data extensions, manage shared folders and assets across various business units as well as providing assistance with and quality assurance of the Marketing Cloud platform. “This position is eligible to work onsite, remote or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.” Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas. Why Join Us Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans. Family Comes First : Total rewards package that promotes the idea of family first for all employees. Professional Growth Opportunities: Advance your career with ongoing training and development programs. Dynamic Work Environment: Collaborate with a team of passionate and driven individuals. Trust: Work for one of the most trusted companies in Kansas Stability: 80 years of commitment, compassion and community Compensation $27.08 - $33.80 hourly Non-Exempt 13 Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts. What you’ll do Develop and implement digital marketing strategies to support business objectives. Manage and execute email campaigns based on stakeholder needs and marketing calendar. Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud. Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates. Assist in design and content creation for email communications. Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses. Tag and code content and links for tracking against a cross-channel environment. Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees. This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs. What you need Knowledge/Skills/Abilities Outstanding written communication skills including editing of written content for internal and external audiences Proven track record of creating innovative and interactive content Understanding of human-centered design and user experience principles Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments Ability to manage work requests from multiple sources, outside of direct line of reporting Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.) Education and Experience High school diploma or GED required; bachelor’s degree in business administration, computer science, marketing, journalism, strategic communications or similar fields of study, preferred 0-2 years of experience in digital marketing or related role B2B and/or B2C marketing in the health insurance industry, preferred Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates Benefits & Perks Base pay is only one component of your competitive Total Rewards package Incentive pay program (EPIP) Health/Vision/Dental insurance 6 weeks paid parental leave for new mothers and fathers Fertility/Adoption assistance 2 weeks paid caregiver leave 5% 401(k) plan matching Tuition reimbursement Health & fitness benefits, discounts and resources Our Commitment to Connection and Belonging At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of connection and belonging, where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law. Blue Cross and Blue Shield of Kansas conducts pre-employment drug screening, criminal conviction check, employment verifications and education as part of a conditional offer of employment.

Requirements

Outstanding written communication skills including editing of written content for internal and external audiences
Proven track record of creating innovative and interactive content
Understanding of human-centered design and user experience principles
Deeply skilled at project strategy, cross-department collaboration, and the ability to execute in high pressure moments
Ability to manage work requests from multiple sources, outside of direct line of reporting
Proven ability to utilize the following software: Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, Sharepoint), Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio, etc.)
High school diploma or GED required; bachelor’s degree in business administration, computer science, marketing, journalism, strategic communications or similar fields of study, preferred
0-2 years of experience in digital marketing or related role

Nice To Haves

B2B and/or B2C marketing in the health insurance industry, preferred
Functional knowledge of Salesforce Marketing Cloud architecture and understanding of the wider Salesforce ecosystem
Knowledge and experience with AMP Script, HTML, and CSS in support of creating journey and email templates

Responsibilities

Develop and implement digital marketing strategies to support business objectives.
Manage and execute email campaigns based on stakeholder needs and marketing calendar.
Build new journeys, update existing journeys, A/B testing, and deploy emails in Salesforce Marketing Cloud.
Optimize email campaigns for deliverability, mobile rendering (responsive), and best possible open rates.
Assist in design and content creation for email communications.
Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses.
Tag and code content and links for tracking against a cross-channel environment.
Acts as a liaison and represents CX and the voice of the customer in cross-departmental meetings and committees.
This position requires the utmost accuracy to ensure that the correct target audiences are reached to include when to omit government groups and programs.