Digital Marketing Specialist / Communications Manager I

MSU Internal Job Postings Details • East Lansing, MI

3d

About The Position

The Broad College of Business is seeking an innovative and strategic Digital Marketing Specialist to join our team environment. The successful candidate will manage paid media content creation, marketing and enrollment management operations through the Graduate Enrollment Marketing team and serve as a primary support to the Broad College graduate programs. The Broad College of Business creates and disseminates knowledge through collaboration, developing global trans formational leaders who positively impact organizations and society. Our vision is to be a top-of-mind business school as reflected by the recognition of our brand, the reputation of our people, and the rankings of our programs. As an integral part of our team’s efforts in advancing the Broad College’s mission and vision, the ideal candidate for this Graduate Programs Marketing Analyst role will be a creative self-starter that takes initiative yet works collaboratively with a high-energy team of college stakeholders. The ideal candidate will be committed to continued education in marketing and enrollment management, staying current on platforms, technology and best practices.

Requirements

• Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, or Public Relations; one to three years of related and progressively more responsible or expansive work experience in public and media relations, composing, editing and publication production, news, broadcasting, and print media, and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation; or radio production; or computer programming/ technology; experience managing content for social media channels; or an equivalent combination of education and experience.

Nice To Haves

• Demonstrated experience with and excellence in: digital marketing channels such as Google Ads, Meta/Facebook for Business, TikTok, Reddit, and LinkedIn Campaign Manager, in addition to any other relevant emerging platforms; CRM platforms such as Slate; marketing automation platforms such as Pardot, HubSpot or Marketo; social media management tools such as Sprinklr; landing page services such as Unbounce; analytics tool s such as Google Looker Studio and Google Analytics; SEO management ser vices such as Semrush or Ahrefs; and project management software such a s Microsoft Planner.
• Evidence of a commitment to ongoing learning of trends and current best practices.
• Exceptional interpersonal skills with individuals and groups in a diverse environment as well as strong oral, written and digital communication skills; passionate attention to detail.

Responsibilities

• Provide marketing expertise for graduate program recruitment efforts through the creation of email drip campaigns and management of lead nurture streams
• Collaborate with graduate program directors to keep all relevant graduate program web pages and landing pages up to date with relevant information while maintaining search engine optimization
• Work with and coordinate with the College's Marketing and Communications team across recruitment marketing initiatives
• Assist in the initiation and implementation of paid media efforts including researching effective channels to achieve objectives, placing advertising buys, performing ongoing assessment and coordinating delivery of associated assets
• Assist with the development and coordination of marketing and advertising materials, ensuring alignment with MSU and Broad College brand guidelines
• Conceptualize, launch and track lead gen, email drip and nurture campaigns with appropriate reporting and analysis
• Establish and maintain relationships with external agencies and vendors including 3rd party marketing and web service partners working directly with our graduate programs
• Serve as liaison between marketing agency partners such as Bisk and RNL to aid in reviewing marketing collateral, interpreting campaign performance, and advising on strategy for M.S. and MBA program directors and support staff.
• Assist in crafting landing pages and forms to support lead generation
• Undertake marketing automation activities such as the creation and maintenance of email campaign development in our CRM
• Assist graduate programs with their social media presence by creating engaging copy, in addition to recommending post types and topics based on data insights
• Creating and maintaining content across Broad College digital properties including, but not limited to: graduate program web pages, marketing email nurture campaigns college and program newsletters, to ensure consistency of voice and accuracy of information
• Other duties as assigned

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees