Senior Marketing Communications Manager, Digital Communications

Ecolab•Saint Paul, MN

5d•Hybrid

About The Position

Ecolab is looking for a Senior Marketing Communications Manager, Digital Communications to join our Marketing team based out of Saint Paul, MN . As a Senior Marketing Communications Manager II, Digital Communications, you’ll be a key player in the success of the digital marketing strategy. You’ll possess a wide variety of skills across various digital platforms, and showcase your ability to analyze marketing campaign statistics, have outstanding reporting and analytical skills, be a strong communicator and look for ways to improve online marketing efforts. These efforts include things like campaign journey mapping, email marketing campaigns, social media campaigns, SEM campaigns, and ABM. Ultimately, you will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers. This role will be focused on the Institutional business and will support Food Service, Lodging, Long Term Care and Facilities markets. The successful candidate will work in tandem with the Ecolab corporate digital marketing team for business growth. Close collaboration with our MarCom team, product marketing, and sales will be needed for optimal performance. Collaboration with enterprise architecture, security, and other teams may also be needed.

Requirements

Bachelors in Marketing or a related field
7 years of professional work experience or MBA with 5 years of experience
Immigration sponsorship not available for this role

Nice To Haves

Possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights
Work experience as an SEO Analyst or similar digital marketing role
Expertise in Google Analytics, BrightEdge and other analytical tools
Understanding of ranking factors and search engine optimization practices
Familiarity with keyword research and management tools
Experience with email campaigns and paid advertising
Must be able to analyze campaign data and educate marketers on how to use these results to generate leads/sales
Strong analytical skills

Responsibilities

Analyze the company's digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns.
Support the business marketing teams by monitoring, analyzing, and working with those managing the campaigns to optimize for the best possible results.
Track important SEO & GEO metrics including organic traffic, conversion rates and time spent on page.
Develop and execute successful SEO / GEO strategies and recommend fixes.
Follow relevant trends and stay up-to-date with new tools and practices (especially as it relates to AI impact on search).
Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions.
Work closely with business teams and maintain relationships with businesses through regularly scheduled meetings to go through reports and provide actionable insights.
Report on performance metrics comparing them to our goals and benchmarking data – be able to tie back to pipeline opportunities and ROI.
Have a strong knowledge of SEO / GEO and are certified or experts in using programs like Google Analytics, Google Ads, Google Tag Manager, BrightEdge, email marketing tools, Looker Studio, Hotjar, and more.
Strong CRM experience, preferably in Salesforce. Pulling reports, creating dashboards, and lead nurture / lead scoring knowledge is preferred.
Perform competitive analysis and identify gaps in our content or areas of improvement in our web design.
Research digital marketing trends (PPC/PPL advertising, email marketing best practices, ABM, for example), and how they can relate to company goals.
Work closely with outside vendors or contractors.