Digital Marketing and Communications Manager

Chapman University Careers•Irvine, CA

About The Position

The Digital Marketing and Communications Manager for the Schmid College of Science and Technology works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate Schmid’s public profile and to promote the school’s research activity, programs, faculty accomplishments, and other programs and events to students and external audiences. This position supports the overall marketing strategy, branding, and messaging of Schmid College of Science and Technology at Chapman University. Working with the Dean, Leadership The Cabinet, Staff, and Office of Strategic Marketing and Communications ( SMC ) develop and implement marketing goals, identify and communicate with target audiences, craft messages for specific programs, and orchestrate tactics to deliver these messages. Creates collateral that is adherent to brand guidelines, provides content for websites, events, blog, social media channels, and printed publications. Manages college’s social media channels and tracks the creation of, and/or updates to, marketing collateral and publications for the college, including event invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items. This role requires supervising student workers and delegating tasks appropriately. Manages content for the blog, website, and publications. Assists with college, alumni, and outreach events as needed. Manages appropriate images for marketing use and coordinates photography when necessary. Aids with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions.

Requirements

Bachelor’s degree or minimum of 5 years’ experience in related fields or equivalent combination of education and experience.
Understanding of academic, research, education functions and operating principles of a private university, especially in the science and technology fields with the ability to learn and apply science concepts.
Demonstrated communication management skills and the ability to work effectively with decision-makers across many levels of an organization.
Experience in marketing communication strategies and branding concepts.
Proven journalistic writing style/acumen. Associated Press style writing, proper sentence structure and word usage.
Strong written communication skills; ability to prepare clear, structured, grammatically correct, and articulate and persuasive materials, correspondence and other documents.
Strong computer skills in using word processing, spreadsheets, presentations, Internet, digital/social media and email applications.
Experience using Microsoft Office and Adobe Suite applications.
Technical skills to learn and use enterprise systems and departmental tools.
Knowledge of current communication tools, social media and platforms to build an online community, deliver messages and share news and information.
Ability to work independently, take initiative, and exercise discretion and judgement.
Analytical skills to interpret statistical data, evaluate program effectiveness and recommend changes.
Strong commitment to customer service and teamwork.

Responsibilities

Develop and manage communication and marketing strategies and activities
Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity.
Serve as primary liaison between the college and central marketing office ( SMC ) to support a coordinated approach to communicate with internal and external constituencies.
Manage college communications internal workflow, implementation timeline and procedures.
Ensure the development and implementation of a comprehensive communication campaign and marketing strategy.
Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college.
Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials.
Monitor communications metrics and propose optimization and amplification strategies.
Facilitate focus groups to determine effective marketing and communication strategies.
Foster partnerships and engage the college community to contribute their stories.
Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc.
Provide marketing, editorial and copy writing expertise.
Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc.
Work with Alumni engagement to build relationships for future partnerships with the College.
Participate in relevant marketing, communications, college, team, and public relations meetings.
Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc.
Serve on committees, attend meetings and provide service to the College and University as needed.
Digital Media Management
Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines.
Schmid College Weekly Newsletter
Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters.
Manage all Schmid College social media accounts.
Keck Center TV Signage
Schmid College Website Updates
Produce engaging, high-performing social media posts daily.
Strategize and identify content, and write, edit, and format announcements, stories, and event coverage, including live tweeting and photographing of events.
Ensure content is uniquely suited to each platform.
Monitor and moderate online discussions on social media platforms.
Respond appropriately to questions and comments posted to social media accounts.
Managerial Duties
Hires, train and supervise a team of student workers.
Approve time sheets and maintains schedules.
Assign duties as required for needs of the business.
Attend marketing meetings with the Strategic Marketing and Communication staff.
Stay informed of and make recommendations for implementing new technologies, web strategies and designs.