Digital Marketing Specialist

Asher Lasting Exteriors•Chippewa Falls (Hallie), WI

10d

About The Position

The Digital Media Specialist is responsible for creating, managing, and optimizing engaging content across multiple digital platforms to enhance brand presence, drive audience engagement, and support organizational goals. This position blends creativity with strategic thinking to ensure the company’s online presence is impactful, consistent, and aligned with brand identity. The Digital Media Specialist also leverages artificial intelligence (AI) tools and technologies to enhance content creation, improve campaign performance, and streamline digital workflows.

Requirements

Proficiency in digital tools such as Adobe Creative Suite, Canva, Google Analytics, and social media management platforms.
Familiarity with AI-assisted content creation, analytics, and automation tools.
Strong understanding of SEO principles, digital advertising platforms, and online content best practices.
Excellent written and verbal communication skills.
Highly organized, detail-oriented, and able to manage multiple projects with competing deadlines.
Creative thinker with the ability to translate ideas into engaging content
Commitment to ethical and responsible use of AI in content creation and data handling.
Bachelor’s degree in Marketing, Communications, Digital Media, or related field; or equivalent combination of education and experience.
Two or more years of experience in digital marketing, social media management, or related role.
Must possess and maintain a valid Driver’s License with acceptable driving record
Prompt and consistent attendance is mandatory
Physical demand requirements are at levels of those for sedentary work
Position regularly operates a variety of office equipment which includes a computer, printer, facsimile machine, copy machine, calculator, telephone, etc.
Must be able to use body members to work, move or carry objects or materials
Must be able to exert up to twenty pounds of force occasionally and up to ten pounds of force frequently

Nice To Haves

Experience with AI-powered creative or marketing tools (e.g., ChatGPT, Jasper, Canva Magic Studio, Adobe Firefly, HubSpot AI, etc.) preferred.

Responsibilities

Develop, curate, and publish engaging content (text, images, video, graphics) for the company website, social media, email campaigns, and digital advertising.
Use AI-driven tools to assist in content ideation, copywriting, image generation, and video editing while ensuring all outputs align with brand standards and ethical guidelines.
Ensure all digital content reflects brand voice, style, and messaging guidelines.
Manage and grow company social media channels (Facebook, Instagram, YouTube, etc.) through consistent posting, interaction, and engagement.
Plan, schedule, and track content performance using social media management and analytics tools, including AI-powered platforms for optimization and trend analysis.
Create, monitor, and optimize paid digital advertising campaigns (Google Ads, social media ads, display networks) to maximize ROI using data-driven and AI-assisted insights.
Update and maintain website content to ensure optimal user experience and search engine optimization (SEO) performance.
Implement AI-based SEO tools and automation to improve search rankings, keyword targeting, and content recommendations.
Track, analyze, and report on key digital metrics to measure performance and guide improvements, incorporating AI analytics where applicable.
Collaborate with internal teams (marketing, sales, HR, etc.) to support initiatives through digital media and AI-enhanced communication strategies.
Research and recommend emerging AI technologies that can improve digital media production and marketing efficiency.
Coordinate with external vendors, agencies, or freelancers as needed.
Perform other duties as assigned.