Digital Marketing Specialist
About The Position
We collaborate with HVAC and other home services professionals to build great brands and help them grow. We believe that not only does our company culture directly impacts the lives of our employees, it also has a profound impact on the quality of work we provide to our clients. People who enjoy working hard in a fast-paced, remote environment will thrive here. Being able to work under pressure but also know when to ask for help are necessary skills. At the end of the work week, you should be able to feel a sense of satisfaction because you know you worked hard as part of a supportive, creative team and that you made a difference by helping our clients move their business forward. This is a full-time, salary position with Success Fees. Check us out online: www.bxbknowshvac.com Job Summary We are looking for a Digital Marketing Specialist who is highly productive while working independently and as part of a team and provides excellent customer service and communication with clients and BxB team members. You will be working directly with clients to develop their websites and continuously enhance their online presence. You will communicate and collaborate with BxB team members across departments to accomplish agreed upon client marketing goals. Who We Are We believe our company culture directly impacts the lives of our employees—and it also has a profound impact on the quality of work we provide to our clients. A woman-owned company forged out of Metro Detroit: BxB has exactly the kind of perseverance, grit, ingenuity, and creativity you would expect from the heart of American industry. BxB clients are spread across the United States and Canada. Our team is almost 100 percent remote, residing in about a dozen states. We do not outsource work to other companies or overseas—everything we do is done by our US-based team. What Makes Us Who We Are? Our phenomenal team. We are passionate, talented, smart, fun people who are here to guide and serve our clients on their marketing journey. Employment We are always looking for people who love working collaboratively and are able to keep a lot of plates spinning. People who thrive in a fast-paced environment and who are not intimidated by deadline-driven projects are a good fit. It is a requirement of any position at BxB that people hired are very team oriented. We ALL work together to serve our clients and support each other. We have each other’s backs!
Requirements
- 2-year degree in digital marketing or combination of education and experience
- Marketing account management experience
- Ability to analyze data and key performance indicators
- CRM database experience
- High communication skills via phone and email
- Customer service focused
- Innovative, curious, and highly motivated
Nice To Haves
- HVAC or similar industry experience desired
- Google certifications desired
Responsibilities
- Manage client relationships to understand goals and strategize marketing initiatives.
- Create annual marketing plans that fit clients' budgets and goals.
- Communicate the specifics of the BxB Media programs and add-on services available to clients.
- Respond to all client communications and keep detailed records.
- Coordinate with support team to manage client tasks and monitor work flow in Notion.
- Approve email campaigns and other initiatives in Page Proof.
- Coordinate website build process with internal team and clients.
- Manage website refreshes.
- Design and analyze SEO, KPIs and other measurements to determine best course of action.
- Update Google Business Profile and Google Local Service pages.
- Monitor tools such as SEM Rush, STAT and KPI to maximize peak performance.
- Read the client mood and address potential concerns proactively.
- Oversee blog posting.
- Complete monthly reporting.
Benefits
- Health insurance Blue Cross / Blue Shield 100% paid of basic plan for employee, 4 plans available
- Vision and dental insurance, 50% paid for employees
- 13 days paid time off (104 hours)
- 6 paid holidays
- 401k with up to 4% match, eligible after year 1
- Short and long-term disability
- $20,000 Term life insurance benefits
- Eligible to add group life and accidental insurance
- Work from Home Allowance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
