Delaware State Parks Digital Marketing Specialist

State of Delaware • Dover, DE

4d

About The Position

The Division of Parks and Recreation is a two-time National Gold Medal Award winning organization which operates and maintains 17 Delaware State Parks and related preserves and greenways throughout Delaware. The state’s land protection programs are also administered by the Division. The Division is additionally responsible for providing recreational opportunities and educational and interpretive programs for the public. 2026 is an exciting time as Delaware State Parks marks its 75th anniversary, recognizing decades of outdoor recreation, conservation and public service. This milestone will highlight the people, parks and partnerships that define the system, while inviting new generations to connect with Delaware’s natural and cultural resources. Click here for more information about Delaware State Parks. This year-round position will manage all digital media for Delaware State Parks and assist in coordinating marketing initiatives for the Division of Parks and Recreation.

Requirements

• Six months experience in social media content creation and platform management including paid ads and boosted posts.
• Six months experience writing copy and editorial for marketing media.
• Six months experience in gathering, organizing, formatting, interpreting, or editing information and disseminating the information through the use of print, broadcast, or digital media.
• Experience with working trade shows or special events to promote a product or service.
• Knowledge or experience with photography and/or videography.
• Possession of a valid Driver's License (not suspended, revoked or cancelled, or disqualified from driving).

Responsibilities

• Creates content for Delaware State Parks social media, eNewsletter, Adventure Blog, digital ads and other communications.
• Manages, schedules, monitors and maintains Delaware State Parks social media, blog, eNewsletter, digital advertising and other platforms.
• Tracks and regularly reports on data metrics of digital marketing platforms and makes recommendations for increased effectiveness in future campaigns.
• Assists with multimedia production (photography, videography) and asset management.
• Assists in development, preparation and staffing of public promotional events such as trade shows, community events, programs, concerts, fairs, etc.
• Handles miscellaneous inquiries
• Other duties as required.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees