Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

NORY • United States, NY

2d • $25 - $40 • Remote

About The Position

NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment.

Requirements

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.
• Align with our core values of purpose, accountability, feedback, and unity.

Responsibilities

• Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
• Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
• Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed