Digital Marketing Specialist

Saviynt

2d•$85,000 - $115,000

About The Position

Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes. Customers trust Saviynt to safeguard their digital assets, drive operational efficiency, and reduce compliance costs. Built for the AI age, Saviynt is today helping organizations safely accelerate their deployment and usage of AI. Saviynt is recognized as the leader in identity security, with solutions that protect and empower the worldâs leading brands, Fortune 500 companies and government institutions. For more information, please visit www.saviynt.com. The Digital Marketing Specialist plays a key role in executing and supporting Saviyntâs global digital marketing programs, helping turn strategy into action across paid media, webinars, and digital campaigns. This role ensures programs are delivered efficiently, measured effectively, and supported with strong operational rigor. The Digital Marketing Specialist will report to the Sr Digital Marketing Manager. The Digital Marketing team at Saviynt drives global awareness, engagement, and pipeline through paid media, digital programs, website experiences, and marketing technology. As part of Demand Generation, the team partners closely with Campaigns, Product Marketing, Content Marketing, SDRs, and Sales to deliver high-impact, data-driven programs that support Saviyntâs leadership in identity security and AI-powered access governance.

Requirements

3â5+ years of experience in digital marketing, demand generation, or a related role
Bachelorâs degree in Marketing, Business, Communications, or equivalent practical experience
Exceptional attention to detail with the ability to manage multiple priorities and deadlines simultaneously
Strong skills in Excel, PowerPoint, Google Slides, and other data analysis and presentation tools
Working knowledge of B2B digital marketing concepts including paid social, paid search, sponsored content, webinars, lead management, and CRM systems
Experience with or exposure to marketing technology platforms such as Salesforce, HubSpot, webinar platforms, intent data tools, and conversational marketing solutions
Strong organizational, communication, and cross-functional collaboration skills
Comfort partnering with marketing, sales, operations, agencies, and external vendors
Curiosity and eagerness to learn new tools, technologies, and AI-powered marketing capabilities

Nice To Haves

Experience in B2B SaaS or cybersecurity marketing
Hands-on HubSpot experience
Hands-on Salesforce experience
Hands-on Asana experience

Responsibilities

Support execution of global digital marketing programs including advertising, paid webinars, content syndication, and other paid promotions, ensuring accurate and timely end-to-end execution
Coordinate and support digital activity across partner, customer, and international marketing teams, including managing inbound digital request intake
Submit and manage cross-functional requests with Creative Services, Web, Marketing Operations, Content Marketing, and other stakeholders
Maintain Asana projects, digital tracking sheets, campaign documentation, and the digital marketing Google Drive library for ad creative and program resources
Help QA digital operational elements including URLs and UTMs, landing page details, ad variations and A/B testing elements, sizing and specs, etc.
Pull and maintain performance data from programmatic platforms, third- party media vendors, HubSpot, and Salesforce; ensure reporting metrics are accurate and up to date
Create and update performance reports and dashboards on a daily, weekly, bi-weekly, and monthly cadence, including presentation-ready decks; help inform SDR and sales teams of new lead imports or live programs as needed
Monitor program performance and identify areas of underperformance or inefficiency, proactively surfacing insights and recommendations for optimization
Project manage digital programs to ensure timelines, details, and budgets are adhered to
Build and update contact and account lists and support data hygiene in tools such as Qualified Signals and Informa TechTarget intent platforms
Help maintain brand consistency and perform light creative support, including suggesting copy edits, adding subtitles and end cards to webinar recordings, adjusting thumbnails, and reviewing creative assets
Assist with day-to-day execution and platform hygiene across digital marketing tools and systems
Provide general support for ad hoc digital marketing initiatives as needed