Digital Marketing Specialist

Litera•Chicago, IL

1d•$55,000 - $85,000•Hybrid

About The Position

At Litera, we’re on a mission to Raise The Bar™️ for the legal profession by delivering transformational and globally-trusted solutions to law firms and corporate legal teams worldwide. We’ve been a leader in legal tech innovation for 30 years and are spearheading the legal AI revolution to this day with most of the world’s largest law firms as our clients. If you’re passionate about building AI-forward solutions that scale globally and want your work to impact millions of legal professionals worldwide, this is your opportunity to be part of an extraordinary team that’s elevating the craft of law. As part of our strategic growth and commitment to fostering collaboration and operational excellence, we are transitioning to a hybrid working model. This position can be based in Chicago, IL, Boston, MA or Raleigh, NC and candidates should reside within reasonable commuting distance, as this role requires on-site presence at least three days per week. This hybrid approach enables us to build a collaborative and innovative work environment while maintaining the flexibility that supports both productivity and work-life balance. We are actively seeking talented individuals to join our team in this exciting new phase of growth. Overview: Litera is looking for a Digital Marketing Specialist who thrives on driving performance through data, strategy, and execution. In this role, you develop marketing strategies for our paid and organic search journeys. This includes building campaigns in Google Ads, managing our Google Business Profiles, and leveraging our SEO/AEO tools to optimize our digital presence. Additionally, you will manage our third-party advertising with legal media vendors across North America, EMEA, and APAC. You will collaborate across teams to ensure digital campaigns are well-integrated, support pipeline and booking goals, and drive measurable impact. This role is ideal for someone with 3+ years of experience in digital marketing at a B2B SaaS or technology company who is ready to step into a high-visibility, hands-on position.

Requirements

3–4+ years of digital marketing experience in a B2B or SaaS technology environment
Experience managing paid digital channels, especially Google Ads and LinkedIn
Experience working with both paid search (SEM) and organic search (AEO/SEO) strategies to improve keyword and search engine result page performance
Strong analytical mindset; able to interpret data and make quick, strategic decisions
Comfortable managing multiple concurrent campaigns and deadlines
Excellent communication and cross-functional collaboration skills
You are energized by navigating complex organizations and decision-making processes
You can earn credibility as a trusted advisor with c-suite and senior leaders within large global organizations
You have a strong desire to learn about and evangelize technology solutions to challenging business problems
You are keen on organization, collaboration, getting things done, and routinely meet metric-based quota goals
Comfortable with a quickly changing environment
Thrive on open transparency, communication, and collaboration internally and externally
Competency with Salesforce, Excel, Teams, PowerPoint

Responsibilities

Manage end-to-end digital campaigns across Google Ads, manage our Google Business Profiles, and AEO/SEO search strategy to execution, optimization, and reporting
Monitor, analyze and report on campaign performance; track conversions, cost per lead (CPL), click-through rate (CTR), engagement, and leads to pipeline conversion.
Execute A/B tests on ad creatives, landing pages, and audience segments to optimize campaign effectiveness
Launch and support brand awareness and top-of-funnel initiatives to grow our pipeline
Analyze weekly campaign performance and share insights with the broader marketing team
Build and deliver detailed campaign reports and QBR summaries for leadership
Coordinate with sales and RevOps to ensure accurate lead tracking via Salesforce
Use Excel and internal dashboards to support forecasting, performance dashboards, and budget planning
Work closely with creative, content, and product marketing to align on campaign messaging and asset delivery
Support content scheduling and promotional planning tied to campaign timelines
Align keyword strategies across teams with insights from organic search, and paid campaigns to help inform SEO/AEO initiatives
Manage requests from internal teams and provide campaign updates as needed
Coordinate with legal-industry third-party media partners (e.g., Burlington Media, ALM, Above The Law) to secure placements, deliver assets, and optimize performance
Support expansion into APAC by identifying and managing relationships with vendors like Asian Legal Business and Lawyers Weekly

Benefits

The company culture : We emphasize helping each other grow, doing the right thing always, and being part of a journey to amplify impact, creating an exciting and fulfilling work environment
Commitment to Employees: Our people commitment is based on what employees love most about being part of the team, focusing on tools that matter to the difference-makers in the legal world and amplifying their impact
Global, Dynamic, and Diverse Team: Our is a global company with ambitious goals and unlimited opportunities, offering a dynamic and diverse work environment where employees can grow, listen, empathize, and problem-solve together
Comprehensive Benefits Package: Experience peace of mind with our health insurance, retirement savings plans, generous paid time off, and a supportive work-life balance. We invest in your well-being and future, ensuring a rewarding career journey.
Career Growth and Development: We provide career paths and opportunities for professional development, allowing employees to progress through various technical and leadership roles.

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