Digital Marketing Specialist

AdPro 360 • Colorado Springs, CO

10d • $58,000 - $62,000 • Hybrid

About The Position

Join AdPro 360 as a Digital Marketing Specialist in Colorado Springs, CO, where you will play a vital role in executing successful marketing initiatives for multiple business units. Working under the guidance of the Digital Manager, you will establish digital strategies across a diverse range of industries, overseeing the management of 15-20 Google Ad accounts and ensuring the effective allocation of monthly budgets. Your responsibilities will include optimizing SEM campaigns, conducting keyword research, and managing paid social media ads across platforms like Google, Facebook, and LinkedIn. You will collaborate with development, editorial, and marketing teams to drive content creation and implement best practices, all while analyzing industry trends and competitor strategies. This role offers the opportunity to innovate and apply fresh ideas in dynamic marketing landscapes.

Requirements

• Bachelor's degree in advertising, digital marketing, or a related field
• Excellent verbal and written communication skills, including a flair for creative writing
• Strong analytical abilities and an eye for detail
• Proficiency in digital marketing tools, particularly with Google Ads, Google Tag Manager, and Google Analytics
• Familiarity with Facebook Ads, YouTube, and WordPress
• Minimum of three years of experience managing Google Ads accounts
• Solid understanding of SEM KPIs
• Effective organizational, leadership, and interpersonal skills
• Ability to multitask and meet deadlines

Responsibilities

• Establishing digital strategies across a diverse range of industries
• Overseeing the management of 15-20 Google Ad accounts
• Ensuring the effective allocation of monthly budgets
• Optimizing SEM campaigns
• Conducting keyword research
• Managing paid social media ads across platforms like Google, Facebook, and LinkedIn
• Collaborating with development, editorial, and marketing teams to drive content creation and implement best practices
• Analyzing industry trends and competitor strategies

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Life Insurance
• Health Savings Account
• Flexible Spending Account
• Competitive Salary
• Paid Time Off
• Employee Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level