Digital Marketing Specialist

Altera Semiconductor • San Jose, CA

4d

About The Position

Altera is seeking a Digital Marketing Specialist to support the execution and optimization of global digital marketing programs! This role is ideal for a candidate with experience in digital marketing, campaign execution, or marketing operations. The Digital Marketing Specialist plays a key role in supporting campaigns, marketing automation, database growth, web publishing, and program management. This position works cross-functionally with corporate marketing, regional marketing, content, and operations teams to ensure digital initiatives are executed accurately, efficiently, and on schedule. This is a hands-on, detail-oriented role with opportunities to grow across multiple areas of digital and demand marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 1+ years of experience in digital marketing, marketing operations, or campaign support.
• Strong organizational skills and attention to detail.
• Familiarity with email marketing platforms or marketing automation tools (e.g., Marketo, Eloqua, HubSpot, Pardot, etc.).
• Basic understanding of digital marketing metrics (open rates, CTR, conversions, etc.).
• Strong written and verbal communication skills.

Responsibilities

• Campaign Execution & Support Assist in the execution of integrated marketing campaigns across email, web, and digital channels.
• Build, test, and deploy email campaigns within marketing automation platforms.
• Support campaign asset coordination, timelines, and performance tracking.
• Ensure alignment between campaign messaging, landing pages, and digital assets.
• Marketing Automation & Operations Support marketing automation workflows, including email nurture streams and audience segmentation.
• Maintain campaign tracking parameters and ensure proper data capture for reporting.
• Assist in building and maintaining automated programs to support lead engagement and lifecycle marketing.
• Troubleshoot basic automation issues and escalate as needed.
• Database Growth & Data Quality Support initiatives to grow and maintain a healthy marketing database.
• Assist with data segmentation, list uploads, and audience management.
• Help monitor data quality and ensure compliance with data governance policies.
• Collaborate with operations teams to support lead routing and CRM alignment.
• Web Publishing & Digital Content Publish and update web content using content management systems (CMS).
• Ensure web content aligns with brand, campaign messaging, and SEO best practices.
• Coordinate updates to landing pages and campaign microsites.
• Conduct basic QA testing to ensure proper formatting and functionality.
• Program Management & Reporting Support project coordination across digital marketing initiatives.
• Track deadlines and deliverables to ensure timely campaign execution.
• Assist with performance reporting across email, web, and campaign metrics.
• Help identify opportunities for optimization based on data insights.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level