Digital Marketing Specialist

Medius•Jacksonville, FL

23d•Remote

About The Position

The Digital Marketing Specialist will join the Digital Marketing team at Medius, responsible for delivering high converting, best-in-class experiences across all Medius web properties and digital lead generation campaigns. As a utility player on the digital team, your primary responsibilities will be to help scale and optimize our web presence and support a variety of content projects and digital marketing campaigns. In this role, you’ll focus in two key areas: Helping to scale and develop Medius.com and Expensya.com by building and updating web content, aiding in our lead generation eﬀorts and growing our web presence globally. Supporting multi-media and content development eﬀorts and assisting with campaigns across digital channels including social, search (paid and SEO), and GEO/AEO (generative engine optimization) as well as analyzing data to report on campaign performance and optimize lead generation across digital channels. As a B2B web and digital marketer, you are a “flexpert,” open to working on a range of digital marketing projects. You have experience building web pages in a CMS (content management system) and supporting digital campaigns with the ability to work across diﬀerent areas of digital marketing, from content generation to search and social campaigns to new and emerging lead generation channels like GEO/AEO (AI search).You will help scale a best-in-class digital program with repeatable results and play an important role in improving customer journeys, increasing lead acquisition, and supporting the digital team to meet growth targets. As Digital Marketing Specialist, you will be part of our global marketing organization. You’ll work remotely with the possibility of some travel to meet other colleagues and to attend meetings as needed.

Requirements

Background in web site management, familiarity with web development, and 2-5 years of experience working in a CMS.
Experience in site performance analysis and web analytics.
Familiarity with SEO, PPC and management/optimization of digital marketing channels.
Skilled at multi-tasking and juggling competing priorities simultaneously.
Strong project management skills with a team player mentality and openness to flexing across digital marketing functions.
Excellent written and verbal communication skills.
Bachelor’s degree or equivalent experience.

Responsibilities

Support web content development and design projects as needed.
Build PPC landing pages and assist in building and optimizing key lead generation pages on our web sites including solutions, events, webinars, resources etc.
Work with the lead content engineer and our digital agency to assist with design and UX eﬀorts, ensuring that brand standards are met and designs can be brought to market in a scalable way.
Support web optimization eﬀorts to improve user experience, organic performance and lead generation using A/B testing, user research and best practices to inform changes.
Assist with analytics projects to monitor traﬃc, funnel conversion, page performance, and ROI to ensure that content experiences are performing and aligned with marketing goals.
Assist in developing, implementing, and managing multi-channel digital marketing campaign in collaboration with the digital team, our external agency, and marketing and sales stakeholders. Includes a range of SEO, PPC, social and GEO projects.
Content creation and management: create or coordinate the production of engaging content, including blog posts, social media posts, graphics and videos to support web and digital initiatives.
Stay informed on market trends, digital strategies, competitor activities, and B2B buying behaviour to inform digital marketing strategies.
Disseminate information about digital marketing programs and activities within marketing and the wider organization to keep stakeholders informed.
Contribute to top line digital goals, including traﬃc growth and new leads/MQL targets.
Meet SLAs for content and web projects, help digital marketing achieve pipeline metrics, and gain positive internal feedback on quality/ timeliness of work.
Work under the lead content engineer to build pages and update content in the content management system to optimize and expand the Medius global web presence (medius.com and Expensya.com).