Digital Marketing Specialist (In Office)

CNS Companies • Lititz, PA

4d • Onsite

About The Position

CNS Companies is seeking a Digital Marketing Specialist to manage their web presence and drive traffic through paid and organic search strategies. This role involves website design and maintenance, as well as performance marketing. The specialist will collaborate with the graphic design and media team and report to the Executive Team, providing high visibility into the business. This is an in-office position requiring close collaboration with design, media, and leadership.

Requirements

• Strong critical thinking skills and a fast learning curve.
• Comfort with CMS platforms (WordPress, Webflow, Squarespace, HubSpot, etc.), or the ability to get up to speed quickly.
• Strong writing and visual design sense.
• Excellent collaborator who works well across teams and with senior leadership.
• Ability to thrive in a fast-paced, nimble environment where priorities shift.

Nice To Haves

• 2+ years of experience in digital marketing, web design, or search advertising.
• Experience managing Google Ads and/or Bing Ads campaigns.
• Understanding of SEO and AEO fundamentals (keyword research, on-page optimization, technical SEO, answer engine/AI search optimization).
• Familiarity with Google Analytics and Google Search Console.
• Basic HTML/CSS knowledge.
• Google Ads and/or Analytics certification.

Responsibilities

• Design, update, and maintain company website pages and landing pages.
• Ensure site design supports conversion goals and user experience best practices.
• Collaborate with developers or use CMS platforms to implement changes.
• Monitor site performance, page speed, and mobile responsiveness.
• Conduct keyword research and on-page SEO optimization.
• Manage content strategy to improve organic search rankings.
• Monitor site health, technical SEO issues, and backlink profile.
• Track rankings, organic traffic, and conversion metrics.
• Plan, launch, and manage paid search campaigns (Google Ads, Bing Ads).
• Manage budgets, bidding strategies, and audience targeting.
• A/B test ad copy, landing pages, and creative assets.
• Report on ROAS, CPC, CTR, and other key paid media metrics.
• Track performance across web, SEO, and paid channels using tools like Google Analytics, Search Console, and Google Ads.
• Provide regular reports and actionable insights to the Executive Team.
• Recommend budget allocation based on channel performance.
• Partner closely with the graphic design and media team on visual assets, campaigns, and brand consistency.
• Coordinate across CNS Companies’ five subsidiaries to align digital strategy with each business’s goals.
• Work directly with the Executive Team to translate business priorities into digital initiatives.

Benefits

• Salary range: $55,000 - $65,000 based on experience
• 401(k) with a generous company match
• Health, Dental, Vision insurance available the first day of the next month after employment.
• PTO available for use after 90 days of employment
• Paid volunteer time available after 90 days of employment
• Gym Membership provided to the employee at no cost

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed