Digital Marketing Specialist

Prg Real Estate Management Inc • Philadelphia, PA

2h

About The Position

The Digital Marketing Specialist supports the Director of Marketing by managing and optimizing digital marketing initiatives that drive leasing performance across a multifamily real estate portfolio. This role focuses on paid media strategy, SEO oversight, campaign performance analysis, and website optimization to maximize ROI and brand visibility.

Requirements

• 2–4 years of marketing experience (real estate or multifamily preferred)
• Strong understanding of Google Ads, Meta Business Manager, and digital analytics
• Excellent written, verbal, and presentation skills
• Detail-oriented, organized, and able to manage multiple projects
• Proficient in Microsoft Office; experience with Canva and Adobe Suite preferred
• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

Nice To Haves

• Google Ads and Meta certifications a plus

Responsibilities

• Manage and optimize Google Ads and Meta advertising campaigns across multiple properties
• Oversee SEO strategy in partnership with external vendors, including on-page optimization and landing pages
• Analyze campaign performance and prepare quarterly ROI and performance reports
• Maintain community website content, design standards, and compliance with Fair Housing and accessibility guidelines
• Conduct periodic audits of ILS platforms, websites, and paid media channels
• Track and report on EliseAI performance and digital marketing trends
• Support marketing initiatives, workshops, and special projects as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees